Overview of Job MERLYN, the UK's leading shower enclosure company, is currently recruiting an experienced result-driven Digital Marketing Executive to join our busy marketing team based in Kilkenny.
As a Digital Marketing Executive, you will be responsible for implementing and managing the overall company's digital marketing plan.
You will need to be able to work within a fast-paced and changing environment, operating across multiple projects simultaneously to produce exceptional results.
Reporting to the Senior Marketing Manager, you will work closely with the marketing, sales and NPI teams to drive multi-channel growth.
The candidate must be creative and have at least three years of demonstrable experience in a similar position.
This position is Hybrid.
The successful candidate will need to work at the Kilkenny office 3-days per week.
Key Responsibilities - Build and maintain MERLYN's presence across three websites: .com, .fr, .ie and ensure the websites reflect the MERLYN brand positioning.
- Grow web traffic from all channels including organic and paid media with a key focus on engagement and conversions.
- Collaborate with web development agencies and designers to improve user experience and enhance site functionality.
- Develop, implement and monitor creative and measurable digital marketing plans.
- Collaborate with the marketing, sales and NPI teams to align content with brand campaigns and launches.
- Measure key performance metrics, including website traffic, audience engagement, channel performance and conversions - Provide monthly reports on KPIs such as engagement, reach, website traffic, and conversions.
Key Requirements - 3-5 years of proven experience as a Digital Marketing Executive or in a similar role.
- Have excellent knowledge and experience in B2B digital marketing disciplines such as SEO, PPC, CRO and email marketing with demonstrable experience.
- Have some level of experience within the e-commerce industry, potentially having been part of/delivered digital marketing services to e-commerce businesses in previous roles.
Be analytical and commercially minded in their approach to delivering digital marketing campaigns and thrive on the challenge of achieving excellent results from their work.
- Have great organisational skills, and a proven ability to manage multiple tasks concurrently.
- Have a high level of attention to detail.
- Have strong analytical and critical thinking skills.
- Have excellent written and verbal communication skills.
- Be comfortable, familiar and adept at using digital marketing tools and technologies.
- Hold current qualifications/accreditations for the digital marketing disciplines they have experience with (desirable).
- Have a BSc/BA in marketing or a relevant field.
- Have the willingness to travel to UK, France and other countries as required.
Alongside solid e-commerce platform knowledge, first-hand experience with e-commerce tools and best practices will be hugely beneficial, including but not limited to: - Google GA4, Tag Manager, Merchant Centre, Adwords & Looker Studio - SEO Tools & Best Practices.
- Ecommerce UX Tools and Best Practices.
- Hotjar - Mailchimp - Meta Business Suite - Magento eCommerce (desirable) About us Merlyn design, engineer and craft the finest showering environments in the world.
Based in Kilkenny, Merlyn has served the UK and Irish market for the last 23 years since its foundation in 2000.
Our forward thinking company has become increasingly well known within the industry through its accelerated growth and broad range of product offering.
Continuously building on its reputation for relentless attention to detail through innovation and design, whilst using only the finest sourced quality materials with an extensive range of finishes.
Merlyn has an extensive brand portfolio of products focused on the mid to high end of the shower enclosure sector and meets the highest demands in terms of design, performance and quality.
Merlyn's offering also extends to bespoke options including customisation of glass, shape, space and colour.
At the heart of the company is a simple ethos – to deliver on everything it promises to customers.