We are looking for a dynamic Digital Marketing Executive to join our team and drive the digital strategy for our hotel.
If you're creative, data-driven, and passionate about growing brands through innovative social media and digital marketing campaigns, we want to hear from you!
The Digital Marketing Executive will also contribute to Ballykisteen Hotel at a brand level providing and helping to implement the digital and social strategy.
This role has to use the latest and most up to date digital and social media techniques and software to ensure that the hotels are always at the leading edge of social and digital.
We are proudly certified as a Great Place to Work since November 2022 and are certified as an Excellent Employer for 2023 as part of Failte Ireland's Employer Excellence Programme and we offer structured programs for growth and career advancement as we consider our employees to be our greatest asset.
Key Responsibilities: Manage and grow our social media presence across Facebook, Instagram, and TikTok, ensuring engaging content and effective ad campaigns.
Support the General Manager and Sales team in meeting sales targets across departments, with a focus on rooms, events, and corporate segments.
Develop and execute creative marketing campaigns that resonate with target audiences and enhance brand awareness.
Monitor and respond to online reviews (Facebook, TripAdvisor, Google) to improve guest satisfaction.
Analyse social media trends and campaign performance, providing insights to optimize future strategies.
Manage the assigned Digital & Social Media budget and ensure programme milestones relating to Digital & Social Media are achieved on time and within budget.
Devising email campaigns to drive awareness, leads and sales and monitoring performance of same.
Familiarity with email distribution platforms Responsible for assisting in the development & execution of the digital marketing strategy reviewing digital marketing efforts on a weekly basis.
Liaise with GNH to ensure websites are up-to-date and providing potential customers with relevant information.
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages Oversee the creation of marketing materials for print and digital channels (e.g., newspaper ads, radio promotions, signage).
Collaborate with external designers and photographers to ensure high-quality content creation.
Assist with the development of annual marketing plans, driving revenue for rooms, restaurants, events, and more.
The successful candidate will have: At least 1 years' experience in digital and social media marketing, preferably within the hotel/hospitality industry.
Relevant experience or prior involvement in creating content written, imagery, videos and generating user generated content to enhance the online presence of the Company brand.
Adept in building and running engaging social media campaigns for users that result in higher visitor traffic patterns and greater success rates.
Relevant qualification in Marketing, Digital Media, Social Media, Graphic Design, Videography or related field is required.
Strong understanding of hospitality sales and marketing and digital strategy for hotels Must have demonstrable experience managing SEO/SEM, marketing databases, email marketing, social media, analytics tools (e.g.
Google) and display advertising campaigns.
You'll also need to be comfortable using mobile phones to create videos within the Instagram Reels and TikTok Apps.
Understanding and commercial experience of paid social media platforms is advantageous.
You'll need to be passionate about social media - with Instagram Reels and TikTok being the most important part of the role Strong organizational skills, attention to detail and the ability to prioritise tactical decisions are key An analytical eye and a focus on profitability and brand positioning.
You'll need to be creative in the production of content.
We have lots of content you can leverage but it'll be up to you to figure it out how to bring it to life.
Outstanding presentation, communication and interpersonal skills, a real team player.
Good time management skills with a flexible and adaptable approach to your work.
Self-driven with a high level of motivation, determination and commitment Strong work ethic with a sense of ownership and pride in your performance Professional at all times and an ambassador for the hotels What we can offer you: Weekly Pay structure Company funded educational programmes Shape your career path with us!
Opportunity for internal career growth, progression & promotion with the GN Group nationwide.
Advanced online training programs through our E-learning personal development platform Access to GN Employee Assistance & Digital Wellbeing Program Access to Mental Health First Aiders on site Recruitment bonus through our GN Refer a Friend scheme Excellent Employee Recognition Programme including Employee of the Quarter, long service awards, team recognition days and random treat days Employee Social Events to celebrate our teams success together Industry leading complimentary meals on duty and barista style coffee Attractive 20% Employee discount on bar & restaurant food Favourable Friends and Family discounted best available rates in our GN Hotels nationwide.
Save money and be healthy with our Bike to work scheme Xmas savings club On site parking