Our client, a luxury 5-star hotel, based in Kilkenny, is looking for a Digital Marketing Manager to join their team. The successful candidate will be working with the Director of Sales and Marketing to implement the hotel's digital marketing strategy, including managing digital ad campaigns, social media, and the hotel website. Key responsibilities include optimizing content for SEO, running targeted email campaigns, maintaining business listings, and creating digital and print collateral. The role also involves using analytics to track performance and staying updated on industry trends to enhance marketing efforts.
Contract type: Full time, permanent
What's on offer for you: Hybrid working, 1 day remote Flexible working hours Learning and development initiatives Discounts on company products/hotels/gyms Onsite parking Health insurance/pension schemes Key Responsibilities: Working with the Director of Sales and Marketing to deliver the digital marketing strategy and business objectives Manage digital advertising campaigns, including pay-per-click (PPC), display advertising and PMAX to drive traffic and conversions. Monitor advertising budgets and ROI, adjusting strategies as needed for optimal performance Manage and grow the hotel's presence on key social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn) to build a strong online community Create and implement social media campaigns to promote overnight stays and promotions Maintenance of the hotel website Develop and execute targeted email marketing campaigns to engage with existing and potential guests Manage business listings on OTAs and partners to promote the estate Assist in the development and creation of new hotel printed and digital brand collateral across the estate Utilise analytics tools to track and analyse key performance indicators (KPIs) for all digital marketing efforts Key Requirements: Experience in digital marketing within luxury brand or hospitality industries
Proficiency in SEO, SEM, social media advertising, and email marketing Analytical mindset with the ability to interpret data and derive actionable insights Ability to work under pressure and meet deadlines in a fast-paced environment
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