Marketing Manager Join Our Growing Team Location: Letterkenny, Co. Donegal BSc or MSc in Marketing or relevant field 3+ years experience in required role (or similar) Job Purpose: The Marketing Manager will be responsible for the development and execution of strategic and day-to-day marketing activities, with a hands-on approach.
The role requires both strategic planning and practical implementation, from managing digital campaigns to planning and running events.
The Marketing Manager will play a pivotal role in enhancing the firms brand and client engagement, with a current focus on the private client sector.
Key Responsibilities: Strategic Planning & Implementation: Develop and execute a marketing strategy tailored to the firms goals Take on both high-level planning and hands-on execution, ensuring that strategies are effectively implemented and deliver results.
Brand Management: Take an active role in managing the firms brand identity, ensuring consistent messaging across all platforms.
Personally design and produce marketing materials, such as brochures, client newsletters, and social media content, where necessary.
Digital Marketing & Social Media: Lead the firms digital marketing efforts, including managing the website, SEO, social media, and email campaigns.
Be responsible for ensuring completion of day-to-day tasks like updating the website, engaging on social media, and analyzing campaign performance.
Client Relationship Marketing: Directly engage with clients through newsletters, events, and other outreach activities.
Collaborate with the legal team to create personalized marketing materials that resonate with clients and highlight the firms expertise.
Event Management (Hands-On): Plan and coordinate client & company events, from concept to execution, including handling logistics, invitations, and on-the-day coordination.
Content Creation & Copywriting: Produce marketing content (in-house & outsourced), including video (long-form and short-form), blog posts, articles, and social media updates.
Create and maintain a vibrant content library, supported by a content calendar and production schedule.
Work closely with colleagues in our legal departments to craft client-facing materials and thought leadership content.
Market Research & Competitor Analysis: Conduct research to identify market trends, client preferences, and competitor activities, and use this information to adjust marketing strategies.
Budget & Resource Management: Manage the marketing budget efficiently, ensuring that resources are allocated effectively and that there is a strong return on investment.
Use available tools and platforms to their fullest potential, maximizing the impact of each marketing effort.
Internal Collaboration & Support: Work closely with partners, fee-earners, and other staff to ensure that all marketing efforts are aligned with business goals.
Be available to assist with ad-hoc marketing needs, from preparing presentations to coordinating activity around topical material.
Key Skills and Qualifications: Education: Degree in Marketing, Business, Communications, or a related field.
A professional marketing qualification is desirable.
Experience: At least 3 years of marketing experience, ideally in a law firm or professional services environment.
Demonstrated ability to handle both strategic and operational marketing tasks.
Technical Skills: Proficiency in digital marketing tools and platforms (Google Analytics, Facebook Ad Manager, CRM software, social media management tools, graphic design tools, etc.).
Experience with website management, email marketing, and social media content creation.
Experience with video planning, execution and production, to enable and support a large and scalable output.
Key Competencies: Motivated, energetic and able to lead, collaborate and work as part of a team.
Strong communication and project management skills, with the ability to take initiative and lead projects from start to finish.
A flexible, hands-on approach, comfortable balancing strategic priorities with day-to-day tasks.
Other Qualities: Creative thinker with a practical mindset, who can adapt quickly to changing circumstances.
All applications must include: Short Introductory Note Up-to-Date CV Cover Letter highlighting why you are applying and explaining why you are the best fit for us.
Shortlist of your portfolioshow/tell us the projects youre most proud of (Additional Information ) Job Types: Full-time, Permanent Additional pay: Performance bonus Schedule: Monday to Friday Education: Bachelor's (preferred) Experience: Marketing: 3 years (required) Work Location: In person Skills: Marketing Manager Marketing