ABOUT THE ROLE ADN THE TEAM: At TKWW, our mission is to help couples around the world navigate and enjoy life's biggest moments together, whilst supporting the businesses that work within the wedding industry.
In this role, you will support the International Vendor Marketing Team in creating engaging, inspiring and educational content for the wedding vendors who list in our international marketplaces.
The International Vendor Marketing Team is responsible for generating demand and adding value to both the paying and non-paying vendors who advertise with our family of brands.
Working across 13 international markets, several time zones and a variety of languages, you will be joining a fast-paced, driven team who collaborate with a number of different stakeholders on a daily basis.
Our goal is to strengthen the relationship between our brands and our vendors by adding value to their businesses, and content is one of the key ways in which we do this.
We provide guides, templates, courses and quizzes to our vendors on a monthly basis to ensure they have all the tools and knowledge they need to succeed as a wedding business.
We are seeking a talented and experienced content and copywriter to join our Vendor Marketing team.
The ideal candidate will be a skilled wordsmith with a passion for creating engaging content for the wedding industry.
You will be responsible for executing content strategies that drive demand and enhance the value proposition for our Premium vendors.
The successful candidate will support the team in creating content, writing copy for a number of varied marketing channels and coordinating the creation of articles, guides and other content across a number of marketing campaigns.
This candidate will work closely with both our Demand Generation and Engagement teams to create content that both generates demand from non-paying clients, and adds value to our Premium vendors.
RESPONSIBILITIES: * Content Copywriting: Craft compelling and informative content, including guides, PDFs, articles, courses, and quizzes, tailored to the needs of wedding vendors.
* Content Creation: Develop creative and visually appealing content using platforms like Canva.
* Marketing Copywriting: Write persuasive marketing copy for various channels such as email, pop-up, and paid ads to engage and convert vendors.
* Proofreading and Editing: Proofread and edit for accuracy, clarity, and consistency with brand guidelines, members and stakeholders, ensuring it is both grammatically correct and fits our brand tone.
* Collaboration With Stakeholders: Collaborate with the Vendor Demand and Vendor Engagement managers, as well as cross-functional teams to ensure content aligns with our overall marketing objectives.
SUCCESSFUL CANDIDATES HAVE: * Language: Outstanding written and verbal English skills required.
Other languages (Italian, French, Spanish or Portuguese) are favourable, but not required.
* Copywriting: + Proven ability to craft compelling and persuasive marketing copy for various channels, including email, social media, landing pages, and paid ads.
+ Expertise in adapting writing style and tone to suit specific audiences and platforms, ensuring maximum engagement and conversion rates.
+ Demonstrated proficiency in crafting long-form content, such as blog posts, articles, and whitepapers, that captivates readers and establishes thought leadership.
+ Ability to write concise and impactful short-form content, such as email subject lines, and ad copy, that drives clicks and conversions.
+ Keen eye for grammatical and spelling accuracy, ensuring that every piece of copy is polished and professional.
* Editing: Ability to write effective short marketing copies and edit existing content.
Can work to short word counts while still communicating the relevant messaging.
* Time Management: Quick and efficient copywriter capable of meeting deadlines and successfully staying on track with campaign timelines.
* Communication and Collaboration: Strong communicator who is able to give regular updates on work and communicate effectively with colleagues across an international team.
* Enthusiastic Team Player: Enthusiastic team player who enjoys collaborating with others and maintains a positive attitude towards work.