Job Category: Research Science/ Analytics
Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behaviour.
Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world's leading brands and retailers take action and unlock business growth.
We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.
At Circana, we are fuelled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.
We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work).
Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together.
Learn more at www.circana.com.
Job Responsibilities To be effective as an Audience Desk Analyst the candidate must have proven and demonstrable skills in the below four key areas:
Media ExperienceExperience with audience files, consumer purchase data, or other large data assets related to media activation or sales behaviours.Experience communicating with DSPs/Ad Servers/Publishers in the digital marketing space as it relates to media/targeting activation.Comfortable dealing with ambiguity of solutions and outcomes.Knowledge of identity resolution and matching is a plus.Planning and OrganizingDetermines effort and resources required to meet objectives; plans, coordinates, and manages resources effectively.Has the foresight to identify possible issues and take action to mitigate them.Takes ownership of projects and holds oneself accountable to meet agreed upon timeline and quality standards.Must be able to effectively manage time and maintain focus in a highly charged environment, managing competing priorities against tight deadlines.Cross-Functional InfluenceDemonstrates effective team behaviours including informing others of relevant information, supporting team decisions, encouraging others to share ideas, effectively resolving conflicts, and establishing common client focused goals.Adapts well to change and remains calm under pressure.OtherFamiliarity with the CPG and/or GM industries.Proficient with Excel, PowerPoint, Power BI, and other Microsoft applications.Familiarity in working with large data sets.Analytic exposure or background a plus.Requirements The successful candidate should have a bachelor's degree, but an advanced degree is a strong plus.Ideally, the applicant should have 2-4 years of work experience in media, with specific focus on digital analytics, ad tech, media planning, marketing science, audiences, or media analytics.The candidate should also have experience creating value through engaging with and/or providing insights to clients or executive level management.As well as the technical skills, experience and attributes that are required for the role, our shared behaviours sit at the core of our organization.
Therefore, we always look for people who can continuously champion these behaviours throughout the business within their day-to-day role:
Stay Curious: Being hungry to learn and grow, always asking the big questions.Seek Clarity: Embracing complexity to create clarity and inspire action.Own the Outcome: Being accountable for decisions and taking ownership of our choices.Center on the Client: Relentlessly adding value for our customers.Be a Challenger: Never complacent, always striving for continuous improvement.Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity.Commit to each other: Contributing to making Circana a great place to work for everyone.Location: This position can be located in the following area(s): Athlone, Ireland.
Hybrid.
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