ABBEY THEATRE Amharclann na Mainistreach | Job Description
JOB TITLE: Business Development Manager
RESPONSIBLE TO: General Manager
CONTRACT: Full Time Permanent
The Role: An opportunity exists in the Abbey Theatre for an experienced business development professional looking for an ambitious, results driven role to drive the ancillary revenue streams including group bookings at box office. This person should thrive in generating new business, be an excellent relationship manager and optimise sales potential from existing stakeholder relationships.
This role will optimise business development opportunities through having a comprehensive understanding of our ancillary revenue streams:
Tours and Experiences Events Abbey Theatre Skills for Business Pegeen's Café Group packages for educational, tour operators and group bookers at box office The Business Development Manager is a member of the Sales and Customer Service management team and line manages the Events Coordinator and the Tours & Experiences Coordinator. This role will have sales targets in the areas mentioned above.
RESPONSIBILITIES General Learning and familiarising with content and benefits of all the Abbey Theatre's ancillary revenue streams. New business development for experiences and backstage tours, Abbey Theatre Skills for Business for corporate clients, events and group packages for educational and group bookers. Retain and optimise revenue potential from existing educational and corporate clients. Identifying, creating and nurturing positive and trusting relationships with clients. Working closely and nurturing relationships with workshop facilitators and foster strong interdepartmental relationships. Recording all client interactions on Tessitura, our customer relationship management system. Reaching annual business development targets, agreed KPIs and increasing market share for all ancillary revenue streams. Monitoring experiences and new revenue streams as they develop in leading Irish and international venues. Drive revenue generating opportunities and product development in this space. Business Development To introduce our ancillary revenue streams to an agreed number of new contacts per month. Attendance at networking events to reach prospective clients. To continue to build and nurture existing client relationships with an agreed number of contacts per month. Meet agreed Business Development targets on a monthly basis. Lead on our ancillary Business Development strategy. Arrange and host industry nights and client nights. Customer Service Provide leadership to an integrated customer service team that delivers an efficient, professional and welcoming environment to the public and all stakeholders. Listen to and respond to a client brief with an articulate quote. Respond to client feedback/ enquiries within 24 hours. Constantly update knowledge regarding experiences / activity in similar theatres, venues and visitor attractions. Leadership and Management With the Customer Service management team, implement the agreed sales strategy to deliver department objectives. Represent the organisation at relevant external and internal meetings and events as required. Establish and maintain relationships with industry peers and stakeholders. Ensuring all direct reports are delivering on their KPI's. Finance Implement, maintain and review Standard Operational Procedures (SOPs), policies and systems to improve efficiency and reduce costs. Experience of budgeting and financial management; provide accurate reporting and forecasting to ensure all KPIs are being achieved to the required standard. Undertake any other tasks as may be deemed reasonable and appropriate. Ongoing reviews of product pricing in Pegeen's to ensure profitability. Continually working with Pegeen's staff to look at ways to drive further sales. Health & Safety: Adhere to the theatre's Health and Safety policy and to current legislation. Work closely with the Director of Operations and other Abbey Theatre team members and consultants to create and maintain a safe working environment, develop safe systems of work and training for the S&CS department. Strategy Lead on the sales strategy for ancillary revenue streams. To introduce our ancillary revenue streams to an agreed number of new contacts per month. To continue to build and nurture existing client relationships with an agreed number of contacts per month. Meet agreed Business Development targets on a monthly basis. Work closely with the marketing team to deliver the business development strategy. KEY RELATIONSHIPS Internal Sales & Customer Service Corporate Partnerships & Philanthropy Senior Management Team Communications Community and Education Production Finance People & Culture External Abbey Theatre customers Abbey Theatre stakeholders including Failte Ireland, AVEA and Dublin Chamber The corporate market Third level institutions Tour operators Potential group bookers for productions on the Abbey and Peacock stages. PERSON SPECIFICATION Essential At least 3 years' experience in a business development focused industry with tangible examples of nurturing client relationships and achieving sales targets in a B to B and B to C environment. At least 3 years' experience in approaching, interacting and securing business from a mix of new and existing clients. Excellent people skills and enthusiasm for creating meaningful relationships. A rigorous approach to service delivery, including strong administration skills, strong communication skills and great attention to detail. Passion and experience for cross selling and identifying new opportunities. A high level of self-motivation and autonomy with the ability to contribute to the Sales and Customer Service team's goals. Desirable Skills: An interest in theatre, arts and personal/professional development. APPLICATION PROCESS To apply, please send the below information:
Up to date CV Cover letter (Outlining why you want this particular post and highlighting the skills and experience that you could contribute) The Abbey Theatre is an equal opportunities employer
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