About Cashel Palace Hotel Cashel Palace Hotel is a prestigious property set in the historical town of Cashel in County Tipperary.
Steeped in rich heritage and surrounded by monumental landscapes, our hotel is complemented by Mikey Ryan's Bar & Kitchen, The Bishop's Buttery Restaurant, and Sadler's Fethard Restaurant, along with the Fethard Horse Country Experience, Donoghue's Pub, and a new boutique shop opening in 2025.
We are committed to delivering an unparalleled hospitality experience that offers our guests a taste of luxury and local culture.
Job Summary We are seeking a dynamic Junior Digital Marketing Specialist who is passionate, creative and comfortable in digital content creation and social media usage.
The successful candidate will support our marketing initiatives across all mediums to enhance our brand presence, engage our audience, and drive bookings and foot traffic to our hotel and associated properties.
Key Responsibilities Content Creation: Generate compelling and visually appealing content tailored for specific platforms including Instagram, Facebook, LinkedIn, and our official website.
Focus content on promoting hotel accommodations, dining experiences, special events, and local attractions.Social Media Management: Execute daily management of our social media profiles.
Engage with our audience by responding to comments and messages.
Utilize scheduling tools to maintain a consistent presence online.Email Marketing: Assist in crafting and sending out promotional emails and newsletters.
Manage email lists and segment audiences to ensure targeted communication.Digital Advertising: Support the Online Manager in the creation and management of ad campaigns on Google Ads and social media platforms.
Track and report on the performance of these ads.Website Maintenance: Regularly update the hotel's website with fresh content, ensuring accuracy and SEO optimization.
Monitor the website's performance and user engagement.SEO: Implement SEO strategies to improve our visibility in search engine results.
Conduct keyword research, optimize website content, and monitor SEO performance.PR: Creating content and news for media requests and PR team.
Liaising with media/PR Team regarding stay/collaboration requests and analysing new opportunities for the hotel.
Updating media/PR database regularly.Analytics and Reporting: Collect and analyse data from various digital marketing campaigns and platforms.
Prepare detailed reports on website traffic, social media engagement, and the effectiveness of marketing campaigns.Collaborative Projects: Work closely with the sales team and other departments to develop and implement marketing strategies.
Participate in meetings and provide input on marketing and opportunities.Desired Skills and Qualifications Bachelor's Degree or Diploma in Marketing, Communications, or a related field, is preferrable but not required.Previous experience in digital marketing, preferably in the hospitality or related industry.Proficiency in digital marketing tools and platforms, including content management systems and social media scheduling tools.Strong writing and creative skills.Excellent communication and organisational skills.Ability to work in a fast-paced environment and manage multiple projects simultaneously.A passion for hospitality and an understanding of luxury branding.Benefits Competitive salary and benefits package.Opportunities for professional growth and development within a prestigious hospitality environment.On-job training with experienced Marketing Manager.Working in a historic and scenic setting in Cashel, immersed in local culture and heritage.Employee Benefits Bike to work scheme.Company events.Employee assistance program.Employee discount.Food allowance.Sick pay.Wellness program.On-site car parking.
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