Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.
Job Description - Commercial Marketing Lead - Fixed-Term Contract (2407024684W) Kenvue is currently recruiting for a Commercial Marketing Lead. This position reports into the Senior Commercial Marketing Lead and is based at our Dublin office (hybrid).
Who We Are At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands—including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S, and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made up of 22,000 diverse and brilliant people, passionate about insights and innovation, committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science, and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future and yours.
What You Will Do The Commercial Marketing team is tasked with developing and executing best-in-class local marketing activation plans grounded in consumer, shopper & customer insight to build sustainable growth and profit.
In conjunction with the Senior Commercial Marketing Lead and the regional brand team, the Commercial Marketing Lead is responsible for the localisation and optimisation of regional integrated marketing campaigns for best-in-class execution in the market. This role will work within the Skin and Hair Health Portfolio with sole management for Neutrogena and OGX. An integral part of the role is the proactive utilisation of data to generate key local insights and direct strategy.
Key Responsibilities Strategic Brand PlanningLead the local business planning process for Neutrogena and OGX. Provide upfront input on local requirements and assess the relevancy of regional initiatives for the Irish market.Ensure ongoing implementation of appropriate strategy for Ireland via identification of local need gaps.Ensure clear prioritisation on key growth drivers and making choices around appropriate investment levels.Set appropriate metrics & objectives and ensure that all activities meet revenue, profit and share expectations.Development and implementation of optimum PR and influencer strategy with local agency to drive the beauty and hair agenda including management and coordination of PR and consumer events.Monitor the Market / InsightsResponsible for in-depth performance tracking including in market share and internal performance metrics on channel and customer and discuss relevant actions with the Customer Account Management and Regional Marketing Teams respectively.Provide Regional Marketing Team with competitive information & lead local challenges.Use data to assess success of previous campaigns/initiatives and recommend corrective action where necessary.Accurately size and assess NPD opportunity within the Irish market.Produce and present engaging retailer sell-ins designed to optimize opportunity.Devise pricing strategy based on consumer insight and competitive set.Monitor and evaluate actual vs targets (across distribution, sales, profit, share) and suggest corrective actions where needed.Develop and implement Local Activation PlanDevelop and deploy a local Activation Plan for the brands, based on planned NPI roll-outs and defined strategic brand plans.Collaborate with key stakeholders and Customer Account Managers to ensure execution of the plan per channel and customer based on local knowledge (trade windows, lead times, key account agreements) and in timely alignment and coordination with consumer facing activation.Provide pharmacy and mass sales teams with brand education and relevant detailing material.Provide leadership to local Customer Channel Teams & lead CustomersOptimise and/or challenge local trading strategy providing corrective action where necessary.Provide channel teams & customers with best-in-class training, presentational & promotional materials.Act as marketing lead on local customer initiatives.Qualifications Bachelor's Degree or equivalent.2-3 years progressive experience within a relevant Marketing/Commercial/Analytic role.Strong experience in sales and share data analysis (Experience using Nielsen and Dunnhumby a plus).Affinity to operational & customer-focused consumer business.Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Primary LocationEurope/Middle East/Africa-Ireland-Dublin-Dublin
Kenvue is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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