At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Your Role: We are seeking a talented and experienced Content Marketing Manager to join our Demand Generation team. As a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities by writing thoughtful content that drives brand awareness, engagement, and lead acquisition. If you have a knack for translating complex topics into engaging content that strengthens our relationships with new and existing customers, then we want to hear from you!
Your Impact: Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel campaigns across various platformsLeverage generative AI tools to assist in content creation and translationsAligns messaging of demand gen content with company best practices, personas, and overall brand guidelinesResearches and recommends personalized content opportunities for new or existing customer segmentsReviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelinesConduct thorough fact-checking and research to ensure accuracy and credibility of contentPossesses a strong understanding of SEO best practices to help inform generative AI modelsCollaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launchesMonitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIsStays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevanceYour Experience: Bachelor's degree in English, Marketing, Communications, or related field5+ years of experience as a copywriter, digital focus a plusProven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environmentFamiliarity with Generative AI tools for scalable content creationExcellent written and verbal communication skills with a strong attention to detailUnderstanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc.)Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plusStrong leadership and project management skills, with the ability to manage multiple projects simultaneouslyBackground in IT software a plusSolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
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