Content Specialist

Cpl Marketing Recruitment are seeking a Content Specialist to join a Global Tech Company on an 11 month contract. The successful candidate will work closely with the EMEA and LATAM Field Marketing team and global teams to plan and deliver a wide range of content.
Key ResponsibilitiesCreate regional and country specific content to complement Global content pieces, partnering with EMEAL Field Marketers. Primarily France and German specific content.Generate ideas and develop B2B content, including, but not limited to, e-books, white papers, short form articles, newsletters, educational videos and scripts, ad copy, social copy, sales enablement decks and talk tracks.Partnering with Insight teams to identify local relevant stories to tell with data.Partner with Global Integrated Marketing team to input into & develop content that is regionally relevant for EMEA and LATAM audiences.Project management of content plans, working with internal teams and external content producers to ensure timely publishing of regular content.Optimise content for SEO, with a focus on specific key markets. Implement content recommendations for organic SEO success and build out relevant topic clusters.Key Requirements & Skills3+ years' experience as a content marketing executive, ideally in B2B technology or financial services.BA/BS degree or equivalent work experience.Project management skills: overseeing the planning, execution, and completion of content projects.Content creation skills: ability to develop original content specifically tailored to local audiences, rather than simply localizing global content. This involves understanding the unique cultural and market nuances to create engaging and relevant material (Mainly France and Germany).Storytelling skills: crafting compelling narratives that resonate with the target audience.Stakeholder management skills: effectively collaborate with internal and external stakeholders, including communications teams and local teams.Excellent communication and writing skills in English (additional language a strong bonus including French or German).
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