Creative Insights Manager

Getty Images Role: Creative Insights Manager Location: London, UK or Dublin, IRE Type: Full-time The Creative team provides customers with original, relevant, and contemporary visuals.
Through an industry-unique combination of consumer research, proprietary data, and three decades of trend reporting experience, the team delivers actionable insights that guide customers to the visual content that connects with consumers.
Closely collaborating with our contributor base of photographers, videographers, and illustrators around the world, the team develops market leading, authentic, and differentiated content.
Who You Are: You are passionate about the way imagery works.
You are naturally interested in visual communication in all forms and love discussing the content that you come across.
You are equal parts creative and analytical.
You enjoy research and are comfortable sharing what you know with the world at large.
You are highly organized and detail-oriented, able to manage the moving parts of multiple work streams operating simultaneously while still meeting deadlines.
You are a creative problem-solver with the ability to quickly identify problems and work independently to find appropriate solutions.
You have a pulse on what's new and next in art and culture and are not afraid to share your insights and perspective with a multi-disciplinary creative team.
Your Next Challenge: Research & Analysis Create subject-area lightboxes in our proprietary content management system to support visual and content analysis.
Conduct qualitative visual analysis of multi-format creative content, identifying themes/patterns to determine customer trends, content needs and opportunities.
Interpret proprietary quantitative search and sales data to identify and anticipate directional shifts in customer interests and content needs.
Work with Sales and Research, Rights & Clearance teams to collect and collate relevant customer feedback on creative content.
Find and archive relevant tear sheets/swipes from marketing/advertising and related industry publications.
Mine external sources such as consumer research databases, world news, pop culture, advertising, fine art/photography for unique insights that will help internal and external partners understand how shifts in the global landscape will impact creative content.
Develop compelling and impactful insights by synthesizing above-mentioned qualitative and quantitative findings for internal and external audiences.
Sales, Marketing & PR Support Support Creative Insights regional lead in partnering with local and regional sales and marketing teams to grow key accounts by providing insights on visual trends impacting their business.
Lead the creation of customer-facing presentations about harnessing visual trends to fuel powerful brand storytelling.
Collaborate and/or lead in ad-hoc visual research projects for external partners/new business opportunities, providing data-driven visual insights and guidance to relevant teams as needed.
Create themed lightboxes of visual content and compile related quantitative data for marketing, PR-teams and site merchandising to utilize throughout the year for promotion.
Write insightful thought-leadership pieces for the Getty Images Creative Insights website that positions creative offerings as cutting-edge, high quality and industry-leading.
Attend seminars, panel discussions and media interviews as needed.
Content Development Provide Editors and Art Directors with context on visual trends and identified content needs to support contributor briefing and shoot planning.
Collaborate across teams to ensure identified content needs are fulfilled appropriately.
Prepare presentations to disseminate visual insights and trends to contributors in-person or virtually.
What You'll Need: At least 5 years of experience in a related field (e.g., advertising/marketing, research, photography, video, etc.)
Fluency in English language and German.
Strong research and analytical skills, with the ability to synthesize and interpret large amounts of qualitative and quantitative data and turn them into visual insights.
Basic visual literacy with a broad understanding of photography as a medium, trends in popular culture (film, TV, music, art), global news, etc.
Video/filmmaking knowledge is a plus, but not required.
Basic to intermediate quantitative data literacy and comfort with looking at sets of data and drawing relevant conclusions.
Excellent communication skills with the ability to present complex ideas to different audiences.
Proven ability to manage multiple distinct projects at the same time.
Positive, collaborative attitude with a passion for creative excellence.
Ability to balance being a key partner, who is empathic towards their peers and seeks consensus, with being a strong advocate and champion for data-driven decision making.
Experience thriving in a fast-moving, dynamic creative environment while not losing sight of critical details.
Proficiency in relevant software applications, particularly Microsoft PowerPoint (and/or Keynote) and Excel.
There's a story in every picture, a narrative in every frame.
We believe in the power of visuals.
As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget.
Whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving, our visuals help any brand, business, or organization communicate more effectively with their target audience and urge them to action.
In other words, we know how powerful an image or video can be—and that it can move the world.
Working at Getty Images Our goal is to be one of the best places to work globally, which means we're dedicated to providing experiences and resources that allow you to do your best work.
Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work.
We raise the bar and collectively bring solutions while exercising trust, transparency, and care.
We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences.
We focus on our customers and deliver on our commitments and commercial goals.
We foster a collaborative and supportive environment that prioritizes delivering results efficiently and using time wisely, so that all employees can achieve balance between commitments to the company and health and well-being in our lives.
We value the importance of rest and recovery ranging from company-paid holidays to time away from work.
Getty Images Holdings, Inc. is a publicly traded company, and its common stock is listed on the New York Stock Exchange under the symbol "GETY".
You may be eligible to participate in our employee Stock Purchase Plan, which allows employees to purchase company stock at a 15% discount to market.
Our employees' growth, development, belonging, and engagement are important investments.
We offer learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development.
We prioritize staying connected in our hybrid-working world and encourage participation in global morale events and local gatherings, as well as finding community in one or more of our Employee Resource Groups.
Learning about our business is paramount, and our open and transparent culture means you'll have direct access to experts and senior leaders via open forums, all hands, and content hours.
Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity.
We seek to hire based on merit, competence, performance, and business needs.
Getty Images is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
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