Hello.
We're Haleon.
A new world-leading consumer health company.
Shaped by all who join us.
Together, we're improving everyday health for billions of people.
By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science.
What's more, we're achieving it in a company that we're in control of.
In an environment that we're co-creating.
And a culture that's uniquely ours.
Care to join us.
It isn't a question.
We are currently hiring a Customer Marketing Manager (Pain Category) for our Dublin site.
The purpose of this role is: To Support the delivery of our brand sales, share, profit and gm% at least to plan To develop and implement best in class & high-impact, multi-channel segmented shopper strategies and plans aligned to category, brand and retailer strategies.
Support customer facing contact representing brand to translate strategy and objectives into clear retailer specific activation plans that drive consumer recruitment, retention and loyalty.
Analyze own, customer and shopper data to gain insights on shopper behavior per channel.
Measure and report on results with quantitative and qualitative analysis in order to inform the GBI marketing team and optimize future efforts.
Work in cross-functional regional and local teams to build category leading expert marketing customer strategies and activations, that will deliver value for customers, shoppers and consumers.
In this role you will... Support the delivery of brand sales, share, profit and gm% at least to plan across categories on all Irish retail channels (Pharmacy, Grocery, e-commerce), with shopper accountability for the pan Ireland business, including Northern Ireland.
Take the global shopper toolkits and deploy to maximum effect within Pan Ireland creating high impact brand presence in the relevant shopper touchpoints.
Where Global shopper toolkits are not suitable for local activation, create cost effective, high impact shopper presence across Grocery, Pharmacy and e-commerce.
Working with insights, analyze shopper/category/retailer research on key shopper campaigns as required.
Bring strong Irish insight into competitor activity plus retailer, category and shopper needs to maximize the impact of our toolkits.
Monitor all KPIs relative to Marketing efforts and customer value creation, providing regular feedback to the global category and brands.
Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business, with continuous improvement.
Create powerful relationships with our National Accounts to optimize the most impactful and effective shopper solutions including at least 6 face to face customer meetings p.a.
Manage the shopper budget and monthly forecasting and phasing of spend.
Create the expert marketing plan that will drive sell-out and sell-in with our customers.
Organise and attend expert events, conferences, webinars and training workshops.
Create the local NPD execution plans including input on pricing and alignment with GB.
Responsibility for range ladders and promotional guidelines/strategy (In partnership with NRM lead).
Define e-commerce growth plan, advising Irish e-comm lead of brand priorities and roll-out e-comm assets.
Support the development of field sales (training, sales aids, samples...).
Supporting the 3rd party management (Expert Dental).
Why you?
Basic Qualifications and Experience: Proven shopper marketing experience across the full mix including deploying successful toolkits.
Experience with Grocery channel and/ or pharmacy and e-commerce.
Experience with creating and executing shopper activations is key.
Experience in partnering with external creative agencies.
Strong Project Management and cross functional working essential.
Ability to drive passion and energy when leading projects and working within teams.
Strong qualitative and quantitative data analysis and commercial understanding.
Educated to degree level required Care to join us.
Find out what life at Haleon is really like At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles.
If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary.
We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions.
We would really appreciate it if you could take a few moments to complete it.
Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer.
All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment.
This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.
To be considered for this role you will be redirected to and must complete the application process on our careers page.
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