Digital Marketing Specialist

Title: Digital Marketing Specialist Department: RCSI Online Tenure: Full time, permanent Location: Dublin - Hybrid Reporting to: GTM Director About the Organisation RCSI is a community of academic, research, clinical and professional staff working collaboratively to lead the world to better health.
Here, you will thrive in an innovative and inclusive atmosphere and your personal development and wellbeing will be supported.
We invite you to join us to help deliver on our exciting mission "To educate, nurture and discover for the benefit of human health".
For each of the last six years, RCSI has been positioned in the Top 300 of universities worldwide in the Times Higher World University rankings.
We are proud that RCSI ranks fifth in the world for "Good Health and Well-being" in the Times Higher Education #SDG #SDG Impact Rankings 2024.
This reflects our commitment to supporting people of all ages to live healthy lives and our work to promote the concepts of well-being and positive health.
Our values of Respect, Collaboration, Scholarship and Innovation continue to unite and direct our purpose.
Innovating for a Healthier Future 2023-2027 is RCSI's new five-year strategic plan.
Through it, RCSI will enhance human health by meeting the health workforce needs of society, creating the insights and inventions that drive health improvements, and working in partnership with patients and the public in support of better health and well-being for all.
The strategy unites the RCSI community in supporting the UN Sustainable Development Goals - with a particular focus on Goal 3, which targets good health and well-being.
More details about RCSI can be ; in particular, I would point potential applicants towards the 2023 Institutional Review document, which gives a comprehensive overview of RCSI's governance and breadth of scope - Access here We seek candidates whose experience to date has prepared them to contribute to our commitment to the "Race Equality Action Plan 2021-2024" at RCSI.
Our students come from all walks of life and so do we.
We hire great people from a wide variety of backgrounds.
This makes our university stronger and ensures we hire the best talent.
About this Role We are seeking an experienced and driven Digital Marketing Specialist to join the RCSI Online team.
This role is key to the success of lead generation efforts and student recruitment.
The Digital Marketing Specialist will be responsible for planning, execution, and optimisation of digital campaigns across various paid and organic channels, including Google, Meta, LinkedIn, and others.
The ideal candidate will have strong analytical skills, proven experience in lead generation campaigns, and a track record of managing multi-channel digital marketing strategies that deliver measurable results.
Key Responsibilities Lead generation and digital campaign management: Plan, execute, and optimise paid digital advertising campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), and LinkedIn to drive lead generation and student enrolment.
Social media management and content creation: Plan and execute organic social media activities, including content creation, post scheduling, and building an engaged online postgraduate and professional digital community.
Engage with followers, respond to inquiries, and foster a strong social media presence for RCSI's programmes.
Vendor and stakeholder collaboration: Collaborate with external vendors and internal RCSI teams for campaign execution, content creation, and performance optimisation.
SEO & SEM integrated strategy execution: Develop and implement SEO strategies to improve organic search rankings and increase website traffic, including keyword research and optimisation.
Manage SEM campaigns to complement organic efforts and drive higher conversions.
Campaign performance tracking and reporting: Monitor, analyse, and report on the performance of all digital marketing campaigns.
Provide regular reports, including campaign insights such as click-through rates, conversion rates, and cost per acquisition.
Work closely with internal teams to improve data inputs and reporting for data-driven campaign improvements.
Support the full lead generation and nurturing journey: Work collaboratively with marketing and web content teams to optimise landing pages for lead generation and user experience.
Support the creation of lead nurturing campaigns, including email marketing, to engage prospective students through the recruitment funnel.
Campaign strategy and asset creation: Develop and refine campaign strategies by identifying target audiences and transforming insights into tailored campaign content, including ad copy, landing page content, and social media updates.
Collaborate with teams and external partners to design campaign assets (e.g.
graphics, videos, landing pages) that align with campaign goals and enhance engagement.
Key Requirements Qualifications: Third-level qualification in digital marketing or a related discipline.
Knowledge & Experience (Essential): Demonstratable experience in successfully planning, executing, and optimising multi-channel digital marketing campaigns, with a strong emphasis on lead generation.
Proven ability to manage digital advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and LinkedIn.
Expertise in SEO best practices and SEM strategies, with a track record of improving search rankings and driving conversions.
Proficient in building performance reports and dashboard using web analytics tools (such as GA4, Looker Studio, Supermetrics), with experience using Google Tag Manager.
Strong experience in managing organic social media activities, content creation, and community engagement.
Excellent copywriting and content creation skills, with the ability to craft clear, compelling, and engaging marketing copy tailored to different customer personas across channels.
Exceptional analytical skills, with the ability to interpret data and translate insights into actionable marketing strategies.
Hands-on experience with CRM systems and their integration into digital marketing campaigns.
Demonstrated ability to work independently and manage campaigns with minimal oversight, ensuring consistent optimisation and success.
Knowledge & Experience (Desirable): Previous experience in the higher education sector or similar industries.
Experience in creating virtual communities and fostering interactive engagement.
Design skills, with the ability to create content for holistic digital campaigns.
Skills & Competencies Analytical and problem-solving: Strong data analysis skills, optimising campaigns based on performance metrics and business goals.
Campaign management: Highly organised, with attention to detail and the ability to manage multiple campaigns simultaneously while meeting deadlines.
Communication & creativity: Excellent written communication skills, creating clear, compelling, and consistent marketing copy tailored to different personas.
Able to produce engaging content that resonates with target audiences while adhering to brand guidelines.
Collaboration & adaptability: Proven experience working with internal teams and vendors to ensure cohesive campaign execution, with the ability to adapt to changing priorities.
We are all too aware that imposter syndrome and the confidence gap can sometimes stop fantastic candidates putting themselves forward, so please do submit an application - we'd love to hear from you.
Employee Benefits RCSI ensures you have the resources needed to thrive by offering a wide range of benefits, including: Minimum of 20 days annual leave, plus an additional 6.5 Privilege days Flexible/hybrid working options for colleagues across many roles Additional leave options incl.
paid maternity leave, paternity/parental leave, study leave 7% Employer pension contribution Onsite gym €10 per/mth incl.
classes and PT sessions Childcare support 20% discount at Giraffe Free eye test and annual flu vaccination TaxSaver commuter tickets and Bike to Work schemes A site sustainability team focusing on the environmental initiatives; Green Campus Initiative ' Competitively priced café and restaurant Equality, Diversity & Inclusion forums, and network groups Employee assistance programme with Spectrum Life Learning and Development training programmes incl.
LinkedIn Learning for career progression Discounted services incl.
GP visits, 10% off dental, staff parking, mobile tariffs, Group Scheme discount on numerous brands Sports and social club incl.
yoga, Pilates, fitness classes, Zumba, running club, social evenings, Summer BBQ Ticket Draws for events including; Rugby, Taste of Dublin, Dublin Horse Show, theatre, music & comedy events