Director, Customer Insights & SegmentationJob ID: REQ-10019529
Date: Sep 03, 2024
SummaryAs a Customer Segmentation & Insights Director at Novartis, you will be responsible for integrating data and research to understand customer behaviors, design behavior changes recommendations, and develop meaningful segments based on attitudes and adoption ladder stages. This hands-on role requires expertise in segmentation development, customer insights, or behavior change design.
This role is based in Basel, Switzerland or Dublin, Ireland. For external applications, this role is opened only in Dublin, Ireland. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
About the RoleKey Responsibilities: Gather, prep, mine and format customer information and data to analyze for meaningful insights and recommendations.Define and maintain homogeneous audience segments across various markets to ensure consistent targeting and messaging.Develop customer segments based on attitudes and adoption ladder stages, providing clear insights for defining targeted messages and strategies.Integrate data and research then analyze related to consumer behavior, segmentation, behavior shifts, market trends, and closed loop campaign performance.Collaborate with local markets to implement segmentation and tactical execution.Partner with content and campaign teams to shape cross-channel content.Work with operations on customer engagement and behavior tracking.Collaborate as part of a team to drive analyses and insights, shaping insights narratives that explain results and aid in more informed decisions and improved business performance.Partner to shape activation insights for markets that include but are not limited to segmentation, A to B behavior shifts, channel mix, pre-post customer and business measurement guidance.Demonstrate knowledge of customer behavior dynamics and segmentation methodologies.Exhibit strong analytical skills and research background.Communicate effectively to present findings and recommendations.Work collaboratively with cross-functional teams.Show analytical principles, strong problem-solving skills, and attention to detail.Be comfortable working with a team developing and presenting presentations using insights.Be a self-starter that likes complex problems and innovative solutions.Translate insights into stories that are actionable and meaningful.Lead the design of business objectives, strategic plans, roadmaps, and management controls.Work cross-functionally and engage with senior business leadership.Exhibit a competitive and entrepreneurial mindset with a proven track record of fostering innovation.Leverage digital innovation to improve business outcomes and maximize customer value.Hold a Bachelor's degree or above (ideal areas of study: Business Analytics, Econometrics, Behavioral Science, or Marketing).Preferred Requirements: Problem solving supported by innovative thinking.Storytelling skills.Customer/result focus orientation with an entrepreneurial approach.Ability to deliver high-priority strategic projects.Ability to work independently with limited guidance.Ability to manage multiple projects across disciplines/geographies/functional areas.Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Accessibility and Accommodation: Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to receive more detailed information about the essential functions of a position, please send an e-mail to ****** and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? Learn more.
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