Musgrave is one of Europe's most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across the island of Ireland and Spain.
Every day we feed one in three people in Ireland through 15 market leading food and beverage brands that include SuperValu, Centra, Frank and Honest and Musgrave Market Place.
We support thousands of retail and foodservice family businesses who live and work in the heart of the communities they serve.
We are committed to becoming the most trusted and sustainable business in Ireland and we are making changes across the company to make sure that happens. We want to make a positive impact on the world and we will support our suppliers and customers to make a difference too.
Work location may be Cork or Dublin. Work Smart hybrid work arrangements apply for this role, with frequent travel to Cork. Elevate, Musgrave's retail media & data solutions business, offers clients a range of tailored & personalised media solutions across four key channels - in store, outdoor, online & direct to consumer. As Elevate continues to enhance their services, we are building a team that strives to deliver cutting-edge insights and solutions that help our clients achieve their business objectives. As part of our commitment to staying ahead of market trends and providing exceptional value to our clients, we are seeking a dynamic and experienced Media Insights Manager to join our team.
The successful candidate will be responsible for analysing campaign data, consumer trends, and competitor activity to provide actionable insights that drive the success of our media services offerings. This role requires a deep understanding of the retail media industry, strong analytical skills, and the ability to effectively communicate findings to key stakeholders both internally and externally.
Key responsibilities of the role include: Supporting the growth of Elevate's media business, ensuring revenues are maximised whilst adhering to agreed channel principles.Ongoing assessment of campaign performance and making recommendations for campaign enhancements.Building a library of best-in-class & compelling insights that demonstrate media campaign effectiveness, using multiple data sets including sales data, customer behaviour, and online awareness metrics.Utilising first-party data in developing audience recommendations, working closely with Insights & Data and Analytics teams and cross-functional teams to determine campaign audiences, availability, timelines, and delivery of standard and custom audiences.Developing strategies that align with client needs and market opportunities.Providing optimisation recommendations on tactics/placements, targeting/segmentation, and messaging to meet specific campaign objectives.Developing and maintaining relationships with external partners, including research firms, industry associations, and vendors, to access additional market data and insights.Analysing activation benchmarks and continually updating the team on trends impacting audience reach in the changing digital landscape.Helping monitor, analyse, and forecast a CPG's usage of audience packages.Assisting in completing projects that increase the team's efficiency and accuracy for providing customer insights.Staying abreast of best practices and innovations in media research and analytics and making recommendations for continuous improvement within the organisation.Being a strategic thinker with a customer-centric focus, utilising data-driven techniques to drive business optimisation and performance.Leading, managing, and developing an expanding team of data & insight analysts.The Successful candidate will have the following: Bachelor's degree in marketing, business administration, media studies, or related field; advanced degree preferred.5+ years of experience in market research, media planning, advertising, or related roles within the FMCG industry.Strong analytical skills, with proficiency in data analysis and interpretation.Experience with media research methodologies, including audience measurement, ad tracking, and campaign analysis.Excellent communication and presentation skills, with the ability to distil complex information into actionable insights.Proficiency in the use of data visualisation tools such as Tableau, Power BI, or similar software.Proven ability to work effectively in a cross-functional team environment and influence decision-making at all levels of the organisation.Strong project management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.Knowledge of the media industry, including key players, market dynamics, and emerging trends.Ability to travel as needed for meetings, conferences, and industry events.Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.
Musgrave operates a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely. Occasional business travel to other locations will also be required.
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