Basic Function & Purpose of the RoleBasic Function and Purpose of this Role: Reporting to the Regional Sales Manager, the Field Sales Representative is responsible for the efficient and effective management and maintenance of his/her territory in order to maximise the sale of National Lottery products, both instant and draw-based games. In addition to sales development, compliance management of the retail network is a key component of the day-to-day role.
Responsibilities of the Job-HolderSales Development and Promotion: To develop the agent network through the effective identification and appointment of prime retail outlets while actively promoting sales in-store across the full range of National Lottery products.Generate the highest level of sales revenue from the region, in line with the National Lottery's strategy, objectives, and values.Ensure the achievement of agreed KPI's through strong engagement with the National Lottery agent network.Work in collaboration with the wider field sales team to deliver on the company's strategy and targets.Compliance: Compliance management of the retailers within his/her territory.Annual certification of all retailers of compliance and regulatory training.Day-to-day management of compliance policy and application of retail sanctions.Management of mystery shopper campaign and communications with retailers on visit failures and successes.Responsible for providing training and guidance to retailers/staff on key compliance measures, scratch card management, validation processes, and responsible gaming measures.Retail Agent Sales Support and Development: Maximise Individual Agent Sales Through:Building strong and effective relationships with National Lottery agents and their staff.Secure and retain the prime 'point of sale' positions for National Lottery products in-store.Deliver the 'Structured Sales Call' on every sales visit, following the key processes to maximise the effectiveness of the sales call with our retail customers.Promote National Lottery products in-store using a variety of sales tools, standard merchandising, and customised POS solutions.Motivate and encourage the retail agent to pro-actively support and promote National Lottery products in line with our responsible play measures.Monitor and manage sales performance, display, and stock levels supported by accurate, relevant, and timely sales and stock information.Regional Sales Development: Maximise territory sales by:Continually monitoring and reviewing territory structure and agent performance.Identifying and pursuing new retail opportunities.Anticipating and responding to market and demographic changes both locally and nationally.Assessing and evaluating both new and existing applications and appointing new retail agencies where appropriate, ensuring that the outlet type and location maximise exposure and player accessibility.Network rationalisation - Upgrade/Downgrade/Terminate/Replace existing agencies where appropriate in order to maximise sales revenues from licence allocation.Reporting: Follow a predetermined journey/call plan (CACI Route Planning) maintaining regular structured sales call visits to ensure all agents are operating effectively and following sales, administration, security, and compliance guidelines.Maintain up-to-date records of call activity/outcomes for each agent within their region with the sales tablet (WASP Application).Complete daily call updates, ensuring detailed records of agents visited and call activity.Carry out accurate evaluation of agency applications and submit recommendations to the National Field Sales Manager for consideration/approval.Attend regular sales meetings to facilitate information exchange/feedback both nationally and on a regional basis.Administrative Tasks: Display of all regulatory and compliance signage.Maintenance of scratch card displays in-store, stocking, and merchandising.Completing store audits accurately, scoring 'Star Mark' in every sales call.Checking condition of National Lottery equipment, POS material, and external signage.Ticket returns.Accounts and claims queries.Contracts – sign and witness as required.Bank Guarantees – Agree and request as required.Resolve difficulties or conflicts as they arise.Record call activity on sales tablets.Communicate actions and outcomes to relevant National Lottery departments.Qualifications and Experience: Ideally, a degree or diploma in a Sales or related field.3 – 5 years' experience within a retail sales environment.Full, clean driver's licence required.Location: The successful candidate will cover the following areas: West Co. Dublin, Co. Kildare, Co. Laois, and Co. Carlow.
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