At AstraZeneca, we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.
As Global Marketing Director, Breast Cancer you will play a pivotal role in channelling our scientific capabilities to make a positive impact on changing the lives of people with breast cancer.
AstraZeneca has a deep-rooted heritage in Oncology and a quickly growing portfolio of new medicines that has the potential to transform patients' lives. By harnessing the power of four scientific platforms - Immuno-Oncology, Tumor Drivers and Resistance, DNA Damage Response, and Antibody Drug Conjugates - and by championing the development of personalized combinations, AstraZeneca has the vision to redefine cancer treatment and one day eliminate cancer as a cause of death.
Role Description: The Global Marketing Director, Breast Cancer will play a key leadership role in shaping AstraZeneca's commercial breast cancer strategy. AstraZeneca has an industry leading portfolio of in-market and pipeline products focused on transforming care and improving patient outcomes in breast cancer, and in partnership with these teams, you will be integral to our collective efforts towards transforming care for breast cancer patients globally.
The role will report into the Global Franchise Head, Enhertu and Breast Cancer Strategy and will lead the development of a tumor-level strategy and execution plan that can be implemented across markets. The role will also help shape above-asset tumor strategic initiatives in support of our global breast cancer commercialization priorities. The role will focus primarily on initiatives targeted at Health Care Providers and patients.
This position is based at our Gaithersburg, MD campus headquarters for our Global Oncology Business Unit.
Key Accountabilities: Co-lead the development and execution of a breast cancer tumor strategy plan, encompassing an AstraZeneca breast cancer portfolio strategy as well as a tumor leadership plan focused on above-asset leadership opportunities.Lead the development and execution of strategic marketing initiatives associated with the breast cancer strategic plan.Support development and execution of tumor level messaging and resources in alignment with the breast cancer scientific narrative and in collaboration with global brand/indication teams.Partner closely with brand and indication teams to ensure alignment of above-asset initiatives with brand led initiatives.Collaborate closely with and provide direction to cross-functional partners (e.g. Insights, Access, Medical, Sales, Training, Corporate Affairs) for the development and implementation of both strategic and operational plans.Accountable for engaging with Regional/Country teams to ensure alignment and share learnings across markets.Develop and deliver key brand presentations to leadership.Manage agency relationships, workflow, and commercial budget.Qualifications: Minimum qualifications: Bachelor's Degree in relevant field.10+ years' experience in pharmaceutical and/or healthcare industry brand marketing, sales, market research/analytics, strategic planning.Prior oncology in-line HCP marketing experience within a major market.Experience building and integrating new capabilities that are relevant for launch success.Preferred qualifications: MBA in relevant field.Deep oncology experience, breast cancer experience preferred.In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning).Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing).Prior global marketing experience.Sales/Customer-facing experience.Launch experience.Management experience.Skills: Excellent oral and written communication skills, with ability to clearly and concisely communicate complex constructs.Ability to manage complex projects.Demonstrated ability to work in matrixed environment and to work with Global team.Strong business acumen skills.Ability to lead without authority.High capability at working collaboratively, thinking strategically, and operating effectively in a rapidly evolving and competitive market-place.High ethical standards and personal integrity.
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