Global Shopper Marketing Manager, White Claw Job Category: Marketing
Requisition Number: GLOBA005313
Posted: November 13, 2024
Full-Time
Hybrid
LocationsShowing 1 location
Location: Ireland, Penthouse, Donnybrook House, Dublin 4, DUB D04WN59, IRL
Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands.
At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner. We are growing a lasting legacy, where people come first.
This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements within Ireland!
What you'll doAs our new Global Shopper Marketing Manager for White Claw within our Global Brand Team, you will be responsible for supporting the global roll-out of the White Claw Shopper marketing strategy. You will be responsible for delivery of our annual retail & shopper plans by guiding the strategy for a best-in-class consumer experience at the point of connection.
Additional key responsibilities include:
Partner with Point-of-sale (POS) agencies to lead the development of "best in class" retail tools & ecommerce assets that are fit for purpose across multiple global markets and tailored to market development stage.Lead local retailer specific solutions and recommendations based on key learnings and insights generated through analyses and research.Research, ideate and test new & innovative retail solutions.Work with the Insights team to guide global go-to-market approaches and with the brand team to build robust suite of shopper tools.Build Global go-to-market POS toolkits as well as integrating activation plans across retail & e-commerce for White Claw.Delivery of market-ready assets & POS toolkits, on time and in full.What you'll bringBachelor's Degree in Business, Marketing, Advertising, Commerce or related field.8+ years of experience in brand and/or shopper marketing, ideally within the beverage industry.Experience creating marketing in-store assets.Who you areAbility to operate at both a strategic and executional level; ideate and directly execute.Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks. Move at pace.Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.Actively care & develop; championing our culture and cultivating trust.Excellent communicator, compelling storyteller and fascinated by consumer behavior.Have a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craft.Have an ability to turn ideas into activation plans.We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
Core ValuesSense of Urgency: Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity: We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity: Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility: Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.
Trust: We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.
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