Your new company Our client is a leading organisation in the Retail Sector, committed to providing exceptional products.
They are currently seeking a talented and experienced Retail Campaign Manager to join our dynamic team.
Your new role Sales Focus: Drive sales through targeted marketing initiatives.
Foot Traffic: Demonstrate experience of increasing footfalls through marketing efforts.
Sales Support: Show how marketing support enables sales advisors to boost sales and earn commissions in a target-driven environment.
Measurement: Provide examples and data on how marketing initiatives have been measured for increased sales.
Regional Marketing: Utilise different marketing tools tailored to various regions in Ireland, understanding regional preferences and effective marketing strategies.
Local Marketing Plans: Develop and execute marketing campaigns for individual store locations, considering demographics, competition, and seasonal trends.
In-Store Marketing: Design, produce, and distribute effective point-of-sale displays, signage, and promotional materials; work with merchandising on in-store strategies.
Local Partnerships: Build relationships with complementary businesses, community organisations, and local media to enhance brand awareness and generate leads.
Traditional Marketing: Use traditional marketing channels like print advertising, radio, and direct mail to reach target audiences.
Store Collaboration: Work closely with store managers, staff, area managers, and merchandisers to align marketing with store operations and sales goals; conduct regular store visits for feedback and improvements.
Performance Analysis: Track key metrics such as foot traffic, sales conversions, and ROI to evaluate and adjust marketing campaigns.
Competitor Analysis: Research and analyse competitor marketing activities, including store visits, to identify differentiating opportunities.
Budget Management: Develop and manage the local marketing budget effectively.
Industry Trends: Stay informed on retail marketing best practices and emerging trends to identify growth opportunities.
Team Development: Mentor and training team members, fostering their personal and professional growth.
What you'll need to succeed Proven track record of increasing sales through marketing in a multi-store retail environment.
Extensive experience in retail marketing with a focus on driving foot traffic and sales.
Excellent communication, interpersonal, and presentation skills.
The ability to work both independently and as part of a team.
Proficiency in Microsoft Office Suite and relevant marketing software.
Experience managing budgets.
Creative problem-solving abilities and a results-driven mindset.
Strong data analysis and reporting skills, with the ability to derive actionable insights from sales and marketing data.
Outstanding people skills and experience in people management.
A Bachelor's degree in Marketing, Business, or a related field is desirable.
What you'll get in return Basic Salary Excellent Benefits What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
Hays Ireland is a trading division of Hays Specialist Recruitment (Ireland) Limited and acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers.
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