When you join KPMG Ireland, you are joining a community of over 4,200 employees who collectively work together, both in person and virtually, to achieve their full potential.
We are known as an organisation who want you to come as you are and do work that truly matters. Joining KPMG Ireland is an opportunity to enhance your career, not only in the work that you enjoy doing, but equally through the global connections that you make, the lifelong learning that you can accomplish and the chance to make your mark.
Are you our next Head of Digital Marketing?
Location: Dublin (as part of our hybrid working model with an average of 3 days in office per week).
Grade: Associate Director
Contract type: Permanent
We are seeking a dynamic and results-oriented Head of Digital Marketing to lead our digital transformation and drive business growth. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record in developing and executing successful digital marketing strategies, and a passion for leveraging technology to achieve business objectives.
This role sits within the central Markets team within KPMG (over 40 people), reporting into the CMO and with 3-4 direct reports.
Key components of the role include: Website management and optimisationSEM/SEOContent marketingEmail marketingSocial media managementPPC advertisingInfluencer/brand ambassador marketingVideo/AR/VRAnalytics and reportingA snapshot of your peer group: Degree in digital/marketing, business, or a related field.Certifications in digital marketing (e.g., Google Analytics, Google Ads).Proven track record in digital marketing leadership with a minimum of 10 years of experience.Strong understanding of digital marketing channels ideally within the B2B space, including SEO, SEM, social media, email marketing, and content marketing.Experience in leading and managing digital marketing teams.Excellent analytical and problem-solving skills with a data-driven approach.Strong project management and organisational abilities.Excellent communication and interpersonal skills.Knowledge of CRM and marketing automation platforms.Your responsibilities and achievements will evolve as you enhance your career with us. Here is what you can initially expect: Develop and implement a comprehensive digital marketing strategy aligned with the firm's overall business goals.Oversee the planning, execution, and optimization of digital marketing campaigns across various channels (SEO, SEM, social media, email marketing, content marketing, etc.).Coach and mentor a high-performing digital marketing team, fostering a culture of innovation and excellence.Monitor industry trends and emerging technologies to identify new opportunities for growth.Measure and report on the performance of digital marketing campaigns, providing actionable insights to optimize ROI.Manage digital marketing budgets and resources effectively.Here's how KPMG can benefit more than just your career: All of our employees are given a benefits package which they can tailor to suit their individual preferences. Our range of benefits include:
Discounted health insuranceThe purchase of additional annual leaveFrequent social events to help you build your networkEarly finish Fridays on bank holiday weekends and throughout the summer months.Relocation assistance for those moving to IrelandComplimentary access to a range of Learning & Development programmes including LinkedIn Learning.When you join KPMG, your performance manager will support you to ensure that you are enhancing your skills from day one. You will also receive continuous support from our award-winning Business School where you will be continuously encouraged to deepen your knowledge and expertise within your chosen career path.
In addition to this, we are the only one of the Big Four firms to announce promotions four times per year, giving you frequent opportunities for progression throughout your career with us.
Inclusion & Diversity Inclusion, diversity, and equity are part of who we are at KPMG. We embrace diversity of background, experience, and perspective and we're committed to inclusion and equity at every level. At KPMG, we want to attract and retain the best talent. We recognise the strength that comes from having a diverse workforce and building a culture where we support all our people to achieve their potential.
Apply: If you are interested in the above role, please submit a CV via the apply button. If you have any specific queries on the role, please contact ******.
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Please note we do not require Agency assistance for this role. By clicking apply to this role your application will not only be considered for this position, but your details will be stored on our database and may be considered for similar future positions that may arise. This means that the personal data contained in your application and provided to KPMG as part of the application process may be retained by us for up to 18 months from the date of your application and you hereby agree to that. If you do not wish your details to be stored on our recruitment database, please email ****** stating this and we will ensure that such information is not stored other than for the purposes of this application.
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