Leading the acquisition intelligence and analytics function across our global brands this role involves interfacing with all global performance and brand media teams to provide key insights in campaign performance, maximising returns and marketing lead strategic growth opportunities for our brands across the globe.
The role involves leading a team of analyst , as well as being hands on yourself with the sole purpose of helping Entain grow through the strategic use of it's marketing spend.
You will be using insights to drive continual betterment as well change within the business.
The role involves working with other peers within the marketing analytics function specially our retention and MMM teams to provide a wholistic view to stakeholders.
You will also be heavily involved in operational running and development of our proprietary marketing data stack.
Data is at the heart of this role and you will play a key part ensuring we stay ahead of the curve.
What you'll do Providing ongoing campaign level optimisation opportunities and general marketing reporting Help brand and acquisition marketing teams shape their decision making using data as the starting and finishing point Proactively seek to drive continual betterment of marketing returns across the globe for both our acquisition and brand media spends Support in evaluation of key strategic initiatives such as sponsorships Own and develop key strategic data sources such as Last Touch and DDA and their ongoing adoption and subsequent usage Provide recommendations around brand media investment in ATL channels using tools like spot uplift analysis and regional testing frameworks Develop and enhance our in-house tools which are built within the team (such as spot uplift, regional testing frameworks and attribution models) Be the lead marketing insights function for all relevant teams across the globe Provide monthly performance recommendations and directional steer to SLT Be the voice of data-driven decision making in marketing Work embedding new data sets and solutions around the world as well as defining best practice use of these capabilities A strategic and inspiring leader that provides leadership and direction to the team creating and embedding a culture where continuous improvement is embraced Encourages communication and collaboration across the business, team and stakeholders in order to build strong relationships and develop cross functional working A leader t hat mentors and develops the team by; providing development, coaching, objectives and goal setting, performance management and other people policies as required ensuring the team is motivated, productive and fully compliant with all regulations and legislation Who you are Practical and hands on individual.
Someone who is happy engaging with senior stakeholders but doesn't mind jumping in and coding when required.
Previous experience leading marketing analytics teams for well-known brands.
Experience with brands who spend in excess of £100million is preferential.
Experience measuring brand and ATL communications.
Familiar with ad-stock, spot uplift, geo-spatial, pre and post analysis techniques and how to apply these to large media campaigns.
Demonstrate knowledge of marketing platforms, tracking best practice and general digital analytics knowledge SQL expert, Python / R and JS useful but not essential.
Experience with BigQuery and the suite of solutions within GCP.
Knowledge of web analytics data specifically GA and the raw data that underpins it.
Using data to make recommendations around budgetary decisions.
Agency experience is preferable but not essential.
Understanding of attribution models and how they can be used in a media buying context.
Knowledge of reporting platforms such as DCM and Appsflyer.
Strong presentation skills; able to simplify and articulate complex domain areas to senior stakeholders Experience with applying advanced modelling skills to problems Data Modelling techniques: familiar with dimensions and metrics.
Understanding aspects of machine learning and techniques used in Data Science applications will be beneficial Articulate and confident when presenting the output of work Capable of clarifying business hypothesis and apply analytical technique to test them Capable of interpreting data and driving business conclusions Expert in SQL Experience with using GCP particularly BigQuery and GCS Working knowledge of clickstream data Can be a mentor to a large team Managing BAU processes in an agile structure Experience of delivering clear financial KPIS and budget management What we offer At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance.
Join us, and a competitive salary is just the beginning.
Working for us in London (Stratford) you can expect to receive great benefits like: London: Life insurance Pension contributions Retail discounts Financial wellbeing support Holiday buy/sell EAP – Employee assistance programme Access to Unmind for personal wellbeing support ShareSave – a chance to share in the company's success And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes.
Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves. Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us .
Sports betting, gaming and interactive entertainment are changing, and we're leading that change.
By putting people first.
By placing exciting, engaging and entertaining experiences at more fingertips than ever before .
We're pulling into pole position by pushing boundaries further.
With innovation.
With technology.
But most importantly, with people like you.
Because when you join the Entain family, it's your game.
So let's win together.
Diversity and Equal Opportunities statement: As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.
We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.
Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.
