Junior Brand Manager - Chocolate & CandyWe are currently looking to hire a talented Junior Brand Manager (JBM). This is a fantastic opportunity for a Junior Brand Manager (JBM) or Brand Manager (BM) to work as part of the dynamic Ireland Marketing team working on the Cadbury Singles and Candy Portfolio, working on a range of projects and workstreams across the full marketing mix. You will have exposure to regional and global teams and a great opportunity to develop a well-rounded marketing profile in a fast-paced environment.
Collaborating with cross-functional regional teams, you will implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities.
How you will contribute You will work with others to execute the brand strategy for designated market leading brands (e.g: Cadbury singles portfolio, Sour patch kids and The Natural Confectionery Company), develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans.
You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance.
Based on your strong understanding of consumer insights, brand strategy and positioning, you will help develop integrated marketing communications and 360-degree campaigns.
Responsibilities Business Planning Leading situational analysis, strategy development and recommending growth plans for both the Chocolate Singles and Candy portfolioLeading Candy portfolioSupport development of financial bridges and aligning growth targets with sales companyPresentation and alignment of plans with key stakeholdersEnsuring marketing inputs are available for monthly forecast review meetings.Management of A&C budgetIntegrated Marketing Communication for Chocolate & Candy Full mix responsibility developing integrated 360 marketing activations for market-leading brands such as #1 Cadbury Dairy Milk impulse range, and candy portfolio.Leading cross agency teams from brief through to executionDeveloping consumer plans that are rooted in strong consumer insightManaging agency relationships – advertising, media, experiential, PR, digitalNPD Launches & Projects Developing the business case to drive growth & marginLeading the internal project planning process (with cross-functional team)Developing the launch plan – marketing and trade activationSetting launch KPI's and tracking in market resultsWhat you will bring A desire to drive your future and accelerate your career and the following experience and knowledge:
Delivering resultsStrategic thinkingMarketing preferably in the fast-moving consumer goods sectorOur brands and business with a clear understanding of our consumersDelivering results autonomously and influencing stakeholdersAnalytical skills and a creative mindset—a balance of commercial and strategic acumenPresenting a story in an inspiring and convincing mannerProject management from design to completion with an action orientationExtra Ingredients you will bring Proven track record within a JBM/BM role in a FMCG context.Commercially astute with P&L experience.Innovation and project experience required.Strategic thinker with the ability to take insights and translate into actionable business initiatives.Agency management and ATL experience required.Learns quickly when facing new problems, enjoying the challenge of unfamiliar tasks and open to change.Ability to build strong personal relationships & leverage relationships to deliver strong business results.Educated to at least degree level or equivalent, a marketing degree or relevant business experience required.Nielsen and Kantar experience.
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