Marketing and Communications Manager Join us as a Marketing and Communications Manager.
Lead our team to boost awareness, engagement, and fundraising for COPE Galway.
Job Title: Marketing and Communications ManagerReporting to: Head of DevelopmentDuration: 3 year fixed term contractAbout COPE GalwayCOPE Galway has been providing essential services in Galway for almost 60 years.
We respond to the needs of people who are homeless, women and children who experience domestic abuse, and we support older people towards healthy, active ageing.
Our mission is to make a difference by empowering people, creating change, and strengthening communities.
The OpportunityWe are looking for a talented Marketing and Communications Manager to join our team.
This is a diverse and exciting role with responsibility for all marketing and communications activities within COPE Galway.
The successful candidate will lead the Marketing and Communications team with the aim to increase awareness and engagement with key audiences, ensure maximum exposure of COPE Galway's work and impact, and increase fundraising and earned income.The ideal candidate will bring strategic leadership, strong project management, content and brand management skills, ensuring clear and consistent messaging across all channels.The successful candidate will be expected to have at least 5 years' experience in a senior marketing, communications or digital marketing role.Main Areas of ResponsibilityIn partnership with the Head of Development, develop, execute and oversee integrated Marketing and Communications strategies, policies and plansLead, line manage and support the marketing and communications team within the wider COPE Galway Development teamWork with the Head of Development and Senior Leadership Team to develop key messages for COPE Galway Plan, lead and manage key organisational marketing and communications campaigns, events and initiativesProduce a content strategy and assist with content creation to support the wider marketing and communications strategyCollaborate with the Marketing and Communications Lead to manage and develop strategies and plans to maximise impact of media, PR and public affairsCollaborate with the Digital Marketing Lead to ensure the implementation, operation, monitoring and review of the organisation's digital strategy, including website maintenance and developmentIn conjunction with the Internal Communications Executive, be responsible for ensuring appropriate plans are in place for improved internal communications with staff and volunteers.Support the Head of Development and Fundraising Manager with the development and implementation of a fundraising communications strategy, and work closely with fundraising and charity shop teams to support efforts to generate revenue for COPE Galway.Contribute to increasing the number of supporters, increasing levels of awareness, reaching and engaging new and existing audiences in fundraising, philanthropy and volunteering.Act as a brand guardian for the COPE Galway brand, providing expert guidance and support to colleagues, ensuring consistency across all internal and external communicationsOversee the design, production and dissemination of marketing and communications collateralMonitor, evaluate and report on the effectiveness of all aspects of communications and marketing, supporting decision making and continuous improvement.Keep up to date on best practice within the charity sector generally and particularly changes to communications innovation, legislation and codes of practiceBe responsible for market research among our stakeholder groupsPerson SpecificationThe ideal candidate will demonstrate the following education, experience and competencies:Education, Experience and KnowledgeEducated to degree level or equivalent experience that demonstrates abilityRelevant marketing and/or communications qualificationAt least five years' experience of working in a senior marketing and/or communications roleExperience leading teamsExperience of delivering successful, integrated appeals and campaigns through a range of marketing channelsExperience of working within a not-for-profit marketing and communications environment would be a distinct advantage.Essential Skills and CompetenciesExcellent leadership skillsAbility to devise, implement and develop long-term plans and strategies, and to think strategically and creatively regarding the long-term development of an organisation's marketing and communications work.Excellent and engaging communication and interpersonal skills.Strong project management and organisational skills.Excellent writing, storytelling and editing skills; ability to interview content subjects and produce compelling copy.Ability to work collaboratively across departments and service areas, and ability to develop and maintain strong and effective working relationshipsProficient in using digital channels including social media platforms for marketing.Good IT skills and computer literacy.
Proficient in MS Office, including working with Teams and PowerPoint.Self-driven, with the ability to work both independently and collaboratively.Results-oriented, able to prioritise deliverables and meet deadlines in a fast-paced environment.Confidence in sharing new ideas; a strong influencer and relationship builder.Able to act professionally in all aspects of work, and be a strong fit with the culture, values and ethos of COPE Galway.Flexible approach to workDesirable SkillsInterest in and knowledge of using video and podcasts for storytelling.Proficiency in Premiere Pro or Premiere Rush.Proficient in using the WordPress Block Editor (Gutenberg) to create, edit, and manage content efficiently.Competence in designing with Photoshop, InDesign and Canva.Key terms and conditions of employment:Hours of work: 37Annual Leave: 25 days per annum plus bank holidaysPension: 5% matched employer contribution after 6 monthsNature of Contract: 3 year fixed term contractPlace of work: Calbro House, Galway, with some remote working by agreementBenefits IncludeTraining in Trauma Informed PracticeAccess to Employee Assistance ProgrammeEmployee benefits such as a special rate at gymsPension contributionIncome ProtectionApplication DetailsClosing date 17 January 2025Email CV (max 2 pages) with cover letter (max 1 page)