THE IRISH HERITAGE TRUST WHO WE ARE AND WHAT WE DO: Established in 2006, The Irish Heritage Trust CLG (IHT) is an independent non-profit which cares for, protects and brings to life a variety of historic houses, gardens and parklands in Ireland, in a financially sustainable manner, while developing innovative visitor experiences at these beautiful places: Fota House & Gardens (Cork); Johnstown Castle Estate, Museum & Gardens (Wexford); and Strokestown Park & the National Famine Museum (Roscommon).We are headquartered at No.
11 Parnell Square East in Dublin, where works have commenced on a conservation-led refurbishment which marks the beginning of a new chapter for this iconic Georgian building.
It is set to become an inclusive cultural centre dedicated to celebrating and sharing Irish poetry, heritage and culture with the public.
Our guiding motto is People, Place, Participation and we engage with and connect individuals and communities to these special places through participation including membership, events and a vibrant volunteering programme across all of our historic properties.
Strokestown Park is a unique visitor attraction which comprises Strokestown Park House, one of the best-preserved Palladian Mansions in Ireland; the National Famine Museum, telling the story of the Great Irish Famine; Walled Gardens & Woodlands; Café and Gift Shop.
In 2015, the Irish Heritage Trust took responsibility for the property with the help of private philanthropic support from individual directors of the Westward Group to continue to safeguard this unique heritage site for future generations.
The Trust managed the large-scale redevelopment of the National Famine Museum and Visitor Centre which opened in 2022.
The new National Famine Museum brings compelling stories from the Famine powerfully to life for visitor of all ages and offers an enhanced visitor experience.
Strokestown Park is also the start of the National Famine Way, the 165km historical trail from Roscommon to Dublin, mostly along the Royal Canal ending at the Famine statues in Dublin Docklands, close to EPIC The Irish Emigration Museum.
Key elements of the role will include: Responsibility for both the offline and online sales & marketing plan at the National Famine Museum - Strokestown Park, and associated sub brands.
Supporting the General Manager and wider team in the delivery of annual budget (revenue) and business plan.
Managing and scheduling all social media posts for the National Famine Museum - Strokestown Park, ensuring that there is a frequent schedule in place.
Monitoring social media analytics to identify trends, opportunities and new markets.
Collating, professionally composing, and sending quarterly newsletters to trade and consumer markets.
Proactively directing sales with the ability to bring leads to conversions across diverse sales targets such as tour operators, walking groups, active retired groups, schools and academic groups.
Working closely with the wider Strokestown Park team members to create digital content with a view to optimising the digital journey.
Managing the local marketing budget.
Managing the weekly and monthly sales & marketing activity plan, including engagement with Discover Ireland (Filte Ireland) and Tourism Ireland industry opportunities.
Responsibility for the promotion and marketing of all events, working closely with the Events Coordinator in line with a planned programme of events.
Marketing and coordinating event space rentals.
Driving the IHT Membership Programme.
Driving the sales & marketing of saleable experiences including premium tours, and promoting the café and retail areas.
Representing the National Famine Museum - Strokestown Park at relevant trade shows, workshops and exhibitions.
Engaging with all relevant networking groups including local Hidden Heartlands, Chamber of Commerce, County Council Tourism Officer, and local community groups.
Managing and growing online sales across Visitor Services, online travel agents (OTA) and event sales.
Management of B2B digital sales channels such as hotels, Trip Advisor, AirBnB, corporate and others.
Working with the General Manager and Head of Marketing, Communications & Digital Engagement to explore new online travel agents (OTA) that represents a fit for the National Famine Museum.
THE SKILLS/EXPERIENCE YOU WILL NEED: Essential Qualifications: Minimum of 2 years experience in a busy Marketing & Sales environment.
Responsibility for delivering on marketing & sales metrics and for growing business.
Qualification in business, marketing or experience in related fields such as visitor attractions, hotels and hospitality.
Strong social media experience with an ability to interpret analytics to define priorities Required Competencies/ Attributes: Excellent organisation and planning skills.
Positive, collaborative approach to achieving goals which require the input of others Strong and confident oral and written communication skills Excellent attention to detail and a focus on accurate and quality work.
Creative thinking with a fresh prospective on implementing marketing campaigns Ability to work independently while managing multiple demanding initiatives and priorities SELECTION PROCESS: Selection for appointment will be by means of a competitive interview conducted by a panel established by the Irish Heritage Trust.
The criteria for selecting candidates to be called for interview will be the requirements of the position as set out in this job description.
The selection will involve a two-stage interview process.
It is expected that first round interviews will take place the week commencing 2nd September 2024.
Skills: Marketing And Sales Digital Media Tourism
