Marketing Manager, GenAI and Business Operations, Ads Marketingcorporate_fare Google place Dublin, Ireland
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Minimum Qualifications:4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).Experience translating stakeholder needs into technical requirements and managing execution against these requirements.Experience with the BI stack (e.g., Python, Pandas, SQL, ETL pipelines, dashboarding).Experience with Large Language Models (LLMs) (e.g., Prompt Engineering, solutioning using APIs).Experience managing cross-functional or cross-team projects.Experience working with and presenting to C-level executives.Preferred qualifications:Experience working with large datasets, applying statistical, investigative, machine learning, and forecasting techniques.Experience with AI products, technologies, and infrastructure.Ability to learn, understand, and work with emerging technologies, methodologies, and Cloud-based solutions.Ability to adapt in a very fast-moving environment and willing to flex between detailed work and higher level strategy.About the jobIn this role, you'll be involved with product marketing strategy from beginning to end, leading every facet of the product's journey. You will help shape the representation of the product and help it grow a consumer base by working with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering, and more.
As a Marketing Manager, you will be working within the EMEA's team responsible for acquiring customers on Google Ads via multiple channels and programs. You will focus on helping the team launch new AI powered/enhanced user journeys across the fully customer lifecycle, leveraging 1P and 3P GenAI solutions, driving program efficiencies, and delivering more personalized and effective user experiences for EMEA Small Medium Businesses (SMBs).
In this role, you will take part in the complete marketing experience as you look after every facet of the SMB customer acquisition and onboarding user's journey to get started and use Google Ads. You will work with cross-functional teams across Marketing, Sales, MarTech, Legal, and more.
At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.
ResponsibilitiesScope, build, and measure AI powered experiments across our marketing channels to create more efficient and effective user journeys helping customers get started on Google Ads and driving product adoption and business via scaled marketing campaigns.Implement GenAI workflows in our marketing programs to drive effectiveness and operational/cost efficiencies.Leverage dashboards on performance versus goals and key performance indicators to monitor the health of the different initiatives and inform decision making for executive leadership.Prepare presentations, Quarterly Business Reviews (QBRs), and business updates to executive Marketing and Sales stakeholders.Work closely with global, local, and regional cross-functional teams.Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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