Marketing Measurement & Effectiveness Consultant

A sports entertainment and gaming business is looking for extra resource within their marketing function.
They currently capture a lot of data, and have newly set up reports and models, but they require an extra person in the team who understands how to connect the output, data, and context together to bring forward usable insights.
Responsibilities
Analyse reports and models, including using your knowledge of MMM to assess impact of marketing effortsCreation of a compelling marketing narrative to be delivered in regularmanagement reportsLiaise with various senior stakeholders across different company divisions, delivering marketing insight as requestedRequirements
Strong competency in quantitative marketing measurement techniquesA commercial understanding of data, with an ability to draw out insight and create an accurateperformance narrativeExcellent stakeholder management, working within a large organisation, dealing with different divisionsOther Details
Start date: ASAPDuration: 4 weeks minimum, with potential to extendDay Rate: £500 - £800 dependent on experience levelLocation: Mostly remote, with willingness to be in person for some scheduled meetings
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