Marketing & Sales Program ManagerDepartment: Marketing Technology - Vendor
Employment Type: Contract
Location: Ireland
Reporting To: Kealey McVeagh
DescriptionJob Description: Marketing / Sales Program Manager – Google Campaigns and Programs (Dublin)
ABOUT THE ROLE Working time: The employee's normal working hours are Monday to Friday, 9am to 6pm. The working week will be 40 hours, 8 hours daily.
Work location: Remote and at the Google offices from time to time.
Role:Drive and refine sales follow-up automation programs, overseeing content development, testing, and program functionality. A data driven analyst working closely with product marketing and global stakeholders, to develop data-driven sales cadences and rigorously analyze performance to improve our tools. Collaboration with sales management to ensure smooth campaign adoption and consistently achieving KPIs.
Deliverables:Develop and execute marketing programs and strategies that align with the needs and goals of businesses leveraging cloud technologies.Drive incremental revenue growth, enhance customer satisfaction, and ensure quality performance.Collaborate closely with management and cross-functional teams to facilitate the smooth delivery and end-to-end execution of scalable marketing programs.Focus is on optimizing program operations through process management, in-depth analysis, and funnel optimization.Translate data insights into actions to drive decision-making and support the local marketing team, leaders and management via adhoc & weekly reports (e.g. funnel analysis, database analysis, campaign analysis, ROI etc.)Support in building marketing strategies based on data analysis and forecasts.Running analysis and making recommendations for increased efficiency and effectiveness across the business.Build dashboards & reports from internal sources & external Tools.Collaboration & Sync with central & sales teams to ensure local data quality and reporting best practices.Initiate and execute activities, programs & internal optimizations that help to grow the Database in compliance with local GDPR & Google policies.Key ResponsibilitiesDevelop and execute marketing programs and strategies that align with the needs and goals of businesses leveraging cloud technologies.Drive incremental revenue growth, enhance customer satisfaction, and ensure quality performance.Collaborate closely with management and cross-functional teams to facilitate the smooth delivery and end-to-end execution of scalable marketing programs.Focus is on optimizing program operations through process management, in-depth analysis, and funnel optimization.Translate data insights into actions to drive decision-making and support the local marketing team, leaders and management via adhoc & weekly reports (e.g. funnel analysis, database analysis, campaign analysis, ROI etc.)Support in building marketing strategies based on data analysis and forecasts.Running analysis and making recommendations for increased efficiency and effectiveness across the business.Build dashboards & reports from internal sources & external Tools.Collaboration & Sync with central & sales teams to ensure local data quality and reporting best practices.Initiate and execute activities, programs & internal optimizations that help to grow the Database in compliance with local GDPR & Google policies.
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