Summary:
Our client, a global pharmaceutical company located in South Dublin, is seeking a Marketing Specialist. The successful candidate will initiate and implement, including communication and coordination of, effective marketing campaigns and programmes for our client's Small Animal and Equine (SAE) product range to achieve individual product sales targets within established promotional budget and facilitate achievement of overall company objectives. The ideal candidate will also provide Technical Support of the SAE range.
Responsibilities: Initiate and coordinate advertising and promotional campaigns plus product launches in conjunction with the Marketing Associate, Sales Team, the Veterinary Technical Manager and the SAE Director. Ensure that product promotional literature, in particular literature accompanying SAE department products, is available in a timely manner and within established promotional budgets and compliance requirements. Promotional material preparation will include initiation and completion of technical review. Help the account managers with an aim to contributing to the sales activity. Deliver presentations to customers and their clients to detail animal health products and disease support at a veterinary level, including as a follow up to pharmacovigilance complaints and product quality complaints, to aid in the improved and correct use of products. Provide external communication at a technical level for animal health. Technical representation at relevant meetings, congresses and exhibitions in order to promote the interests of animal health amongst key industry influencers and opinion makers and to enhance the animal health brand profile in the industry. Presenting and providing written material or verbal presentations where required. Monitor the SAE market for new and existing products where necessary to help drive the business forward and create new SAE market opportunities maintaining a competitive advantage. Liaison and communication with International Marketing to ensure local alignment with relevant international campaigns. Proportional allocation of the advertising and promotional budgets for the SAE products, for which the product manager is responsible, in agreement with the SAE Director. Initiating and coordinating advertising and promotional campaigns plus product launches in conjunction with the Marketing Associate, Sales Team, the Veterinary Technical Manager and the SAE Director. Preparation of materials for SAE sales meetings and attendance at SAE sales meetings as required. Management of and participating in SAE project groups as appropriate. Monthly sales forecasting and stock control in conjunction with the SAE Director and the customer services team. Recording and adherence to advertising and promotional budgets within SAE department. Monitoring pricing and reporting of any deviations or competition issues to the SAE Director. Qualifications & Experience: Educated to Advanced level (Degree in Veterinary Medicine, Marketing or equivalent). Minimum two years' experience with marketing and/or technical support ideally with reference to SAE veterinary product marketing in an Irish environment. Familiar with the practical application of IT in a commercial environment, ideally using MS Office.
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