Matchbook Betting Exchange - Paid Media Digital Marketing ExecThe Paid Media Digital Marketing Executive will be responsible for the execution of paid media campaigns across digital marketing channels. Working in a collaborative team environment, they will be responsible for devising, tracking, implementing, optimising, and reporting on the ROI of these campaigns. Prior experience executing performance marketing campaigns within digital media channels is essential. You will be required to take a data-driven approach to your work, analysing results to drive insights, iterate, and optimise performance.
The ideal candidate will have strong knowledge of 1 or more major advertising platforms and familiarity with others (Meta/Google Ads/Apple Ads/AppsFlyer), with experience of running campaigns on these platforms. The candidate must understand tracking technology and work with other team members to drive the implementation of promotions, ads, and landing pages from conception through to go live.
The ideal candidate will have 2 years' experience working in a similar digital performance marketing role. Gambling/Sports Betting/Gaming Industry or Mobile App Download marketing experience is a plus but is not essential for the role.
Overall ObjectiveProviding high-value strategy and execution of paid performance media across Google, Facebook, Apple Ads, and other media channels.Contribute to the ongoing evolution of paid media tactics to optimise advertising performance.Execution of Campaigns, Ad Sets, and Ads within advertising platforms.Devising creative briefs for ad and landing page creative, and working with creative partners to drive creative production.Measuring, analysing, and reporting on campaign performance against key performance objectives.Manage A/B testing of creative, ad messaging, and targeting.Optimising campaigns on a regular basis using campaign and internal performance data to improve performance.Researching competitive activity to ensure best practices and follow trends.Measuring, analysing, and reporting on campaign performance.We are looking for someone with the following qualitiesResults orientation.Comfortable in a fast-paced, highly-dynamic workplace.Creative problem-solving ability.An interest in Sports (Including Football, Horse Racing, and other sports).Strong analytical skills, and comfort working in a very data-driven environment.Excellent written and verbal communication skills and ability to prepare reports and slide decks.Ability to dynamically prioritise tasks and meet deadlines in a fast-paced environment.Comfortable working on and collaborating with a multi-channel team.Location - If successful, you will be employed by Xanadu Consultancy Ltd, the service provider to Matchbook. The role will be located at Xanadu Consultancy's head office in Cork.
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