Who are Smartbox? With more than 3.5 million gift sets sold each year in France and Europe, Smartbox group is the European leader in experience gifts.
For nearly 20 years, we have been developing thousands of experiences to offer and as many great moments to live. From the most iconic to the most unusual, Smartbox's mission is to allow everyone to offer their loved ones the possibility of living unique experiences.
Smartbox is a gift with a difference, one that celebrates the growing value of the real experience, both increasingly rare and increasingly precious to the French. Especially among young people, for whom life is also digital, the real experience is increasingly sought after when the acquisition of material goods makes less and less sense.
Offering a Smartbox means offering sensations. Alone or with a partner, with family or friends, whether the experience is exciting, enriching, soothing, surprising, or delicious, whether it is lived close to home or whether it allows you to discover new horizons, Smartbox offers the emotion of a moment lived.
Smartbox is a ready-to-give experience that can be found on our website smartbox.com, at our online partners and in more than 17,500 points of sale, Smartbox boutiques, department stores, supermarkets and specialist retailers.
Summary We're looking for an experienced Performance Marketing Manager to join the Paid Acquisition team at Smartbox.
In this role, you will be part of a team who are responsible for driving our online acquisition strategy, managing digital campaigns across multiple channels, optimizing media spend, and ultimately delivering high-quality customers to Smartbox.
You will play a crucial part in scaling our performance marketing efforts, analyzing results, and making strategic adjustments to drive growth and customer acquisition.
We're looking for a high achiever who has no problems working autonomously and bringing new strategic initiatives to the table to help the Acquisition channels grow.
Responsibilities Campaign Strategy and Management: Develop, execute, and optimize multi-channel performance marketing campaigns (PPC, paid social, display, partner channels) to drive online traffic and conversions. Budget Management: Monitor and optimize media spend across platforms, ensuring cost efficiency and ROI while meeting performance goals. Analytics and Reporting: Utilize analytics tools (Power BI, GA4) to track key performance metrics, evaluate campaign effectiveness, and provide actionable insights for continuous optimization and improvement. Audience Targeting and Segmentation: Leverage audience data and insights to refine targeting strategies, improve conversion rates, and enhance ad personalization. A/B Testing and Optimization: Drive ongoing experimentation to optimize creative assets, landing pages, and ad copy for performance improvement. Collaboration and Cross-Functional Support: Collaborate with internal teams, including Trading, Category, and Brand Marketing teams to ensure alignment of marketing initiatives and campaigns with overall business goals and objectives. Market Research and Competitive Analysis: Stay abreast of industry trends, competitor activities, and market dynamics to identify opportunities and inform marketing strategies and tactics. Essential Competencies/Skills:
7+ years of experience in performance marketing, either in house or with an agency background with substantial exposure to ecommerce marketplaces. A proven track record of managing and optimizing multi-channel campaigns across search, social and display. High level of proficiency in digital marketing tools and platforms, such as GA4, Meta Ads Manager, Google Ads. A deep knowledge and understanding of attribution models and methodologies. Excellent analytical and problem-solving abilities, along with an ability to collaborate cross-functionally. High level troubleshooting skills and strong attention to detail. Strong communicator: Effective written and verbal communication skills; able to present data insights clearly and persuasively.
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