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Principal FP&A, Sales & MarketingThe Principal FP&A, Sales & Marketing, is a senior-level role responsible for providing strategic financial insights and support to the Sales and Marketing functions of the organization.
This role requires a deep understanding of sales and marketing dynamics, strong financial acumen, and the ability to influence decision-making at the executive level.
The Principal FP&A will work closely with Sales and Marketing leadership to optimize financial performance, drive revenue growth, and improve the effectiveness of marketing investments.
Key Responsibilities: 1.
**Strategic Financial Planning & Analysis:**- Lead the financial planning and analysis for the Sales and Marketing departments, including budgeting, forecasting, and long-term planning.- Collaborate with Sales and Marketing leadership to develop financial strategies that align with business goals.- Analyze sales and marketing performance, providing insights and recommendations to improve profitability and ROI.
2.
**Sales Performance Analysis:**- Conduct in-depth analysis of sales performance, including revenue trends, pipeline health, and sales productivity.- Develop and track key performance indicators (KPIs) for the sales team, identifying areas for improvement and growth opportunities.- Support sales leadership in pricing strategy, discounting, and deal structuring to maximize revenue and margins.
3.
**Marketing ROI & Effectiveness:**- Evaluate the financial impact of marketing campaigns and initiatives, providing insights on ROI and effectiveness.- Partner with the marketing team to optimize marketing spend and allocation of resources.- Analyze customer acquisition costs, lifetime value, and other key metrics to inform marketing strategy.
4.
**Forecasting & Budgeting:**- Lead the development of detailed forecasts and budgets for the Sales and Marketing departments.- Ensure alignment between sales forecasts and financial projections, adjusting as needed based on market conditions.- Provide ongoing updates to forecasts based on actual performance and changes in strategy.
5.
**Executive Reporting & Decision Support:**- Prepare and present financial reports and analysis to executive leadership, including variance analysis and risk assessments.- Provide financial modeling and scenario analysis to support strategic decisions, such as market expansion, product launches, and M&A activities.- Act as a trusted advisor to Sales and Marketing leadership, offering data-driven insights and recommendations.
6.
**Cross-Functional Collaboration:**- Work closely with other finance teams, including corporate FP&A, to ensure consistency and accuracy in financial reporting.- Collaborate with operations, product, and customer success teams to understand the broader impact of sales and marketing activities.- Partner with IT and data teams to enhance financial systems and reporting capabilities.
7.
**Process Improvement:**- Identify opportunities to streamline and improve financial processes related to Sales and Marketing.- Implement best practices in financial analysis, reporting, and forecasting within the Sales and Marketing FP&A function.- Stay current with industry trends and benchmarks, incorporating them into financial planning processes.
Qualifications: Education: Bachelor's degree in Finance, Accounting, Economics, or related field; MBA or CPA preferred.Experience:10+ years of experience in financial planning and analysis, with a focus on Sales and Marketing; experience in a similar industry is a plus.- **Skills:**- Strong understanding of sales and marketing financial metrics and performance drivers.- Advanced financial modeling, forecasting, and budgeting skills.- Proficiency in financial analysis and reporting tools, such as Excel, SAP, Hyperion, or similar.- Excellent communication and presentation skills, with the ability to influence senior leadership.- Proven ability to work cross-functionally and manage complex projects.- Strong analytical and problem-solving skills.
### **Key Competencies:** - Strategic Thinking- Analytical Skills- Leadership- Communication- Collaboration- Problem-Solving- Business Acumen
