Role Introduction: Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking a highly motivated and results-driven Group Search Engine Optimisation Executive to join our team.
You will play a pivotal role in in enhancing our online visibility and driving traffic to our business across global maps, apps, search engines, voice assistants, directories and more.
The ideal candidate will have a strong understanding of SEO principles, and a passion for delivering exceptional customer experiences.
The successful candidate will be a confident people person who can take ownership and adopt a hands-on approach to their role.
This role reports to the Head of Digital & Partnerships.
Employee Benefits: · Private healthcare
· Matched pension contribution of 2.5% from your commence date, and increase after successful probation pass
· Sick Leave
· Maternity and Paternity Leave
· Fertility Leave
· Education Support
· Employee Discounts
· Flexible working
· Fully subsidised lunch on site
· Sports and Social Club
Key Responsibilities: As Applegreen expands, the responsibilities will evolve and change over time.
The core responsibilities will centre around the following areas:
Local SEO strategy development: · Develop and execute a comprehensive local SEO strategy driving organic traffic and increased online visibility for all store listings across the Applegreen group.
· Conduct in-depth research on SEO trends, user behaviour, and emerging technologies.
· Manage external agencies ensuring they align with the strategy.
Monitor agency performance and deliverables.
Local SEO management and optimisation: · Create, manage, and optimise location listings across the Applegreen group of brands to enhance local search visibility across global maps, apps, search engines, voice assistants, directories and more.
· Ensure consistency and accuracy of business across all search platforms.
· Conduct in-depth keyword research to identify relevant local search terms and phrases that align with our target audience and business goals.
· Utilise management platforms to maximise their efficiency.
· Utilise analytics tools to track performance and identify optimisation opportunities.
· Collaborate with cross functional teams including Customer Care, Operations, Brand, Marketing etc.
to improve the business's overall online visibility and deliver an effective backlinking and content plan.
Analysis and Reporting: · Monitor and analyse local search engine rankings, competitor insights and website traffic to measure the effectiveness of SEO performance.
· Track and analyse key performance indicators (KPIs) related to local SEO.
· Prepare regular reports on local SEO performance and provide recommendations to improve local search visibility.
· Implement strategies to track and measure the impact of SEO efforts on in-store footfall.
Website Optimisation: · Ensure website technical health and optimise website content, to improve search engine rankings through mobile friendliness, optimising page speed and addressing technical SEO issues etc.
Digital Strategy .
Support the overall digital strategy from concept through to implementation and ongoing continuous improvement.
The Candidate should have the following: Qualifications and Skills · Strong understanding of local SEO principles, technical SEO, ranking factors, local search algorithms and best practices.
· Proficiency in using local SEO platforms and other relevant SEO tools [e.g SEMrush, Moz etc.]
· Experience with Google My Business management.
· Experience with voice-activated devices and platforms.
· Excellent written and verbal communication skills.
· Knowledge of HTML and CSS.
· Strong understanding of Google Analytics and Search Console.
· Experience managing external agencies.
Additional key skills & attributes: · A strong commitment to staying updated on the latest developments in SEO best practices.
· A 'can do' attitude and a positive solution focused mindset and commitment to continuous improvement.
· Resilient, calm under pressure and comfortable dealing with ambiguity.
· Sound judgement and objective logical decision-making skills.
· A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
· Proven track record of delivering to tight deadlines.
· Ability to execute directly at high quality and pace.
· Attention to detail and ability to work independently.
· Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
· Willing to travel ad hoc if required.
Illustrative Application & Screening Process (subject to change): Application Process: .
Please submit an up-to-date tailored CV (max 2 pages). Interview & Selection Process: .
Two interview rounds will be required for this role.
INDHO