Job Title: SEM Manager
Who we are: GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content, innovative marketing strategies, and our extensive publisher network. We excel in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.
We are seeking a highly skilled SEM Manager to lead our content marketing agency's search and marketing efforts. The ideal candidate will have a deep understanding of search engine optimization (SEO) and search engine marketing (SEM) and be able to manage a team of experts to drive traffic and conversions for our clients, as well as test new search-oriented initiatives and channels such as YouTube.
Location: Dublin, Ireland
About the position: Develop and implement a comprehensive search and marketing strategy that aligns with our clients' goals and objectives.Lead and represent the search team across the organization and oversee account performance.Pitch potential clients on Google Ads channels including Search, Discovery, and Video.Conduct keyword research and analysis to identify opportunities for optimization and growth to improve search engine rankings, increase website traffic, and drive conversions.Hands-on experience with search bidding, website tracking, competitive monitoring, and reporting platforms.Monitor and report on search performance metrics to continually optimize and improve our search strategy.Develop and manage search and marketing budgets to maximize ROI.Collaborate with our content creation team to ensure content is optimized for search engines.Stay up-to-date with industry trends and best practices to continually improve the effectiveness of our search and marketing efforts.Build relationships with internal account teams and external partners, such as publishers and influencers, to amplify our search and marketing reach.Test new channels associated with SEM, i.e., YouTube.What you should have: Bachelor's degree in Marketing, Communications, or a related field/similar experience.6+ years of experience in search engine optimization and search engine marketing, preferably in an agency setting.Experience managing a team of SEO and SEM specialists is a plus.Strong project management skills and ability to prioritize and manage multiple projects simultaneously.Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams and external partners.Strong understanding of search engine optimization and search engine marketing best practices and experience with optimization and marketing across multiple channels and formats.Proficiency in Google Analytics, Google AdWords, SEMRush and other SEM tools.Knowledge of SEO best practices and how to optimize content for search engines.Bing search experience a plus.Why you should come work with us: Offsite team building events year round.Great coworkers and a fun collaborative environment.Funded by top-tier venture firms.Career growth opportunities.Many technical and business challenges to solve.
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