Senior Brand Manager

Purpose An opportunity has arisen for a Senior Brand Manager to join our Irish Marketing team and lead a portfolio within the iconic Denny brand (£90m RSV).
This is an exciting time for you to join the team as we build a new Comms campaign, Big Bet NPD, and an ambitious plan to expand our Physical Availability.
Proactively identifying ways to drive growth, owning the in-market results, and ensuring all initiatives are executed to a consistently high standard.
Not only that, but youll support the Marketing Director on broader initiatives on the brand, play an active role in the Business Team, and partner with our agencies.
Deliverables Lead the team through the annual Brand Plan; creating insight-led strategies and tactics, which address the biggest jobs to be done on the brand Build winning propositions within area of responsibility, which are rooted in consumer insight and deliver competitive advantage for our business Lead the annual IMC process on the brand; galvanizing our agency partners behind the brief, building best-in-class activation plans and partnering with the Marketing Manager to gear ourselves up to execute Skills & Knowledge Strategic thinking Project Management Collaboration and teamwork Experience in a FMCG organisation Experience of developing TTL Comms campaigns Experience launching Big Bet Innovation/Renovation Experience of working in cross-functional teams