Job Description - Senior Marketing Manager, Professional Engagement Vision EMEA. (2406204031W) Purpose of the role:This position is for Senior Marketing Manager, Professional Engagement within EMEA Regional Strategy & Marketing for Johnson & Johnson | Vision.
You will be responsible for analyzing ECP and HCP behavior data, developing and implementing ECP/HCP engagement strategies, and working with other departments to improve the overall professional experience and demand.
You will help to drive personalized awareness, consideration, acquisition and action of consumers for relevant portfolios and products.
You will help to define a clear value proposition for consumers/patients that differentiates Johnson & Johnson Vision from the competition.
You will resolve professional engagement strategies – understanding they vary both offline and online, depending on the portions of our Johnson & Johnson Vision portfolio that are relevant to them.
Ultimately, you will nurture the ongoing cultivation of a relationship between Johnson & Johnson Vision and the ECP/HCP that goes far beyond the transaction.
You will work with markets across EMEA and support local implementation. They will also partner with global and other cross-functional partners consistently.
Duties:Conceptualize, strategize, and implement impactful events and activations sought at engaging target audiences and amplifying brand visibility.Champion the integration of all ECP/HCP-facing efforts across all channels and touchpoints, encouraging consistency and improving impact from Johnson & Johnson Vision.Lead the concepting, strategy and successful execution of key professional-facing regional meetings and congresses, including ESCRS; provide clear mentorship for regional and local meetings and congresses, including AECOS and BCLA.Collaborate seamlessly with internal teams and external partners to flawlessly execute events, meticulously managing logistics, content, and attendee experience.Implement best practices and standardized procedures across all functions, driving scalability and consistency.Develop, coordinate and implement impactful campaigns (offline and online) for ECPs.Develop, coordinate and implement impactful Professional Journeys and campaigns for portfolio. Partner with:Professional Education, Medical Affairs, Clinical Services, etc. to build one cohesive voice and plan from Johnson & Johnson Vision to the Professional Community.Portfolio and Brand management team to ensure professional and patient engagement adheres to brand architecture, with accurate prioritization of communication strategies and brands.Digital teams to conceptualize and align on strategies that improve ECP/HCP engagement and drive business growth; implement regional opportunities.Key Accounts team to drive ECP engagement within our key customers for emerging HCP channels across the region.Creative agency management.General:See opportunities to revolutionize marketing processes, streamlining and optimizing them for enhanced efficiency and effectiveness.Cultivate a culture of continuous improvement and cross-functional collaboration, fostering agility and innovation.Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution.Challenge and consistently look for solutions to internal processes.Guides junior colleagues through consultation and mentoring in techniques and processes and provides functional (matrix) supervision.Integrates Johnson & Johnson's Credo and Leadership Imperatives into team goals and decision making.Works with all EMEA markets, including lead markets – UK+IRE, Iberia, France, Italy, Turkey, Russia.QualificationsWho are we looking for? A minimum of a bachelor's degree is required.A minimum of 10 years relevant business experience.A minimum of 6 years progressive marketing experience or commercial experience with a consistent track record of business results is required.A minimum of 4 years of Consumer-Packaged Goods (CPG) / Consumer-facing marketing is required.What type of mark will YOU make? By joining our company you will find boundless opportunities to craft your path & amplify your impact inside & outside our walls. And with our commitment to be the world's healthiest workforce you can strengthen your body as well and your mind. You can touch over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there's no end to the lasting impact we can make together. And that changes everything.
What's in it for YOU? It's important to us that you feel you can bring your whole self to work; at Johnson & Johnson we provide an environment for you to fulfill your career aspirations as well as promoting your physical and mental wellbeing. You will receive a competitive compensation and benefits package as well as benefits that can be tailored to what is valuable to you throughout different stages of your life. Examples of this include online Digital GP, private healthcare, Retail Vouchers, Discounted & Subsidised Gym memberships and you can get to support community projects as part of our global Corporate Social Responsibility programme.
Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident.
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