Social Media Manager

Reporting to the Head of Marketing you will work cross functionally with the Irish Category Team, Irish Marketing Team and UK Marketing Teams and oversee the creation, management, development and publishing of our social media and content strategy.
This Social Media Manager ensures we deliver key content to our customers and audiences in line with our marketing strategies across Beauty, Pharmacy, Wellness and Loyalty and works with our key Marketing Managers and Senior Communications Manager.
The ideal person in this role needs to live and breathe social media and be up to date with all the current social trends, along with management information reporting and understanding the key business analytics to assess results and impact.Travel to Boots UK head office in Nottingham will be required from time to time, along with travel to our stores nationwide.ABOUT THE ROLE Lead, develop, maintain & update the content and social media strategy, ensuring it supports our customer, commercial and communication strategies across the Boots Ireland social channels.
Create and execute strategic Social Media calendars and robust 360-degree, consumer-centric activation plans in conjunction with all key marketing functions: media, creative, PR, digital, retail and loyalty (app and CRM).
Lead our strategic plans as we evolve our social media strategy which aligns with the brand purpose of the company and focuses on creative optimisation.