PurposeA fantastic opportunity for an experienced Brand Manager to join our Brand Marketing team in Ireland, home to iconic Irish brands like Denny, Moy Park, Galtee and Ballyfree.
This is an exciting time for you to join the team as we embark on an ambitious growth plan to double the size of our branded portfolio in the next three years.You will play a pivotal role in proactively identifying ways to drive growth, owning the in-market results, and ensuring all initiatives are executed to a consistently high standard.
Not only that, but you'll support the Marketing Director on broader initiatives, play an active role in the Business Team, and partner with our agencies.Key Success Factors and DeliverablesBrand PositioningBrand PositioningBe able to contribute value-adding ideas and opinions to discussions about the Brand BeaconUse the Brand Beacon to help craft credible Briefs, Insights, propositions as well as feedbackBrand ExpressionResponsible for ensuring all paid ATL (non-AV) and Shopper touchpoints comply with the brand's Tone Of Voice and visual identityBrand PlanningSupport the annual Brand Plan; creating insight-led strategies and tactics, which address the biggest 'jobs to be done' on the brand.Brand Diagnosis - Situational AnalysisLead the diagnosis phase of Brand Planning, conducting the 7C's and SWOT; involving the right people at the right time.Brand Change – Consumer ChangeLead the Consumer Change Plan processDevelop the brands key strategic questions for the following yearBrand Choices – IMC & Business Growth LeversDevelop tactics that deliver on the strategies defined in the Brand PlanBuild winning, joined-up GTM plans for area(s) of responsibility; covering all levers and involving the right people at the right timeBrand Plan – Full Year Brand PlanSupport the build and delivery of brand full year plansManage delivering compelling brand sell in decks for internal and external stakeholdersBrand Portfolio ManagementBrand Innovation & RenovationBrand ActivationBrand MeasurementKey Competencies and Capabilities Actionable InsightsIdentifies meaningful macro, category and consumer needs and behaviours. Creates & Distils these into motivational insights and translates them into brand and consumer solutions that build competitive advantage and are commercially compelling.Creative ThinkingThinks expansively and searches for new ideas in solving consumer and brand opportunities and challenges.
Takes Initiative to develops and implement unique solutions to create a competitive advantage for the brand and businessAchievement through othersActively listens and shares information and knowledge with others in an inspiring & motivating manner.
Ensures that appropriate information is disseminated, received, and understood.
Provides clear direction; delegates and empowers others to achieve results.
Develops others to improve individual and team performance.Owns the OutputsPlans, organises, and prioritises resources and activities for optimum output. Recognises results comes from focusing on the detail and a hands on approach with teams and cross functional teams