ABOUT KEPAK FOODS Kepak Foods Division are part of Kepak Group - Irish-based food company serving international markets, restaurants, and household foodservice names with prime cuts of meat, on-trend foodservice solutions and ready-for-market convenience foods. Kepak Foods Division over the last decade has developed a comprehensive range of premium food products, concept solutions and value-added services for our valued customers.
As a priority within our business, we form good open working relationships with our customers, demonstrating profit-making opportunities that we can invest in. ROLE SUMMARY
We have an exciting opportunity for a Marketing Executive to join an award-winning, loyalty marketing team.
We are looking for a marketing specialist to play a key role in managing our multi-award-winning loyalty programme.
You will hold key responsibility for managing our food service B2B Loyalty Programme for optimum performance across acquisition, engagement, participation, and commercialisation.
With huge room for growth in the role, this is an ideal opportunity for someone eager to grow within the brand.
This role requires a high level of synchronisation within the broader marketing & sales team and communication channels.
Reporting to: Snr Digital Marketing Manager, Kepak Food Solutions
Job Type: Permanent | Full Time
Location: Corporate Park Blanchardstown, Dublin 15, Ireland (*Hybrid Role – options for remote & in office work)
KEY DUTIES & RESPONSIBILITIES Loyalty Strategy: Supports the development of the loyalty program strategy and objectives in alignment with the overall business case, business objectives & brand plan.
Prioritise and allocate resource to meet the strategic objectives for the loyalty program's recruitment, communication, measurement, implementation plans and financial projections on monthly, quarterly, and annual basis.Implementation management: Hands-on execution of the program strategies and deliver against agreed objectives and performance KPIs within agreed time and budget parameters and in close alignment with overall marketing strategy and business priorities optimum performance across acquisition, engagement, participation, and commercialisation.Platforms: Content management across our loyalty-related platforms (CRM, website, app, social).Rewards: Management and optimisation of loyalty rewards portfolio to make the programme more valuable and rewarding for customers, while delivering strong commercial return.Brand: Support overall marketing objectives and brand plan implementation through our loyalty programme.Projects: Manage strategic loyalty projects, delivering them on time and within budget.CRM: Stay updated on and implement best-in-class CRM and customer loyalty practices.Stakeholders: Align and closely collaborate with key programme stakeholders from cross-functional teams: commercial, sales, brand.Partners: Day-to-day contact for our partners, overseeing integration and activation.Customer service: Be a champion for our loyalty members, handle incoming queries and requests.Wholesalers: Be the main point of contact for participating wholesalers in terms of day-to-day loyalty programme management and activation in their respective businesses.Agencies: Keep and nurture relationships with external agencies and suppliers.Budget: Manage allocated loyalty budget, handling all POs/invoices on an ongoing basis.MINIMUM REQUIREMENTS Degree in marketing and/or digital marketing or related discipline.2-4 years in a marketing and/or digital marketing role with a focus on brand loyalty.The ideal candidate will have previous experience in customer loyalty marketing, loyalty programmes and digital marketing implementation.Hands-on experience in using digital technology for planning, executing, delivering, and reporting on high-impact marketing campaigns, including experience working with CRM, email marketing platforms, social media platforms.Project management skills with strong attention to detail, hands-on experience managing an initiative from start to finish.Customer-centric, customer-service oriented mindset.Strong communications skills and ability to work with a wide range of stakeholders.Experience with working and successfully managing external agencies and suppliers.BENEFITS Company PensionFurther Education support: You'll have clear pathways for advancement, supported by continuous professional development and a range of learning opportunities.Employee Discount Platform: All Kepak employees are entitled to access the WrkIt platform, which offers significant discounts and cashback with hundreds of brands.Paid Maternity LeaveRefer a Friend Scheme: Earn up to €500 for successfully referring a friend or family member to Kepak Group.Bike to Work Scheme: Purchase a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax!Long Service Awards: We recognise, acknowledge and award the dedication and valuable contribution of long-serving employees.GroceryAid Employee Assistance Program: Help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.Note: As with all positions, due to the nature of our business, key responsibilities will evolve and change over time. Kepak is an Equal Opportunities Employer #IND
#J-18808-Ljbffr