The On–Premise Trade Marketing Manager (OPTMM) is a national role (Ireland of Ireland) that focuses on the development, implementation, and cultivation of the Red Bull brand image as well as increasing the Red Bull share of mind and consumption in the On-Premise environment.
The OPTMM is a strong collaborator, interfacing with all the key stakeholders to maximize the impact of and leverage major On-Premise image-building and consumption-driving initiatives.
The OPTMM trains the sales team in the use of all new On-Premise Marketing tools and added value concepts, ensuring increased availability, visibility, and activation of Red Bull at the point of sale/decision in outlet.
The OPTMM is a key contributor and main coordinator to the annual On-Premise business plan, by identifying and defining insights which will lead to new activities, programs, and strategies as well as developing appropriate strategies and tactics.
KEY RESPONSIBILITIESExecute and adapt the international marketing guidelines according to market needs.Drive share of mind with industry stakeholders including industry staff, decision makers, owners, and influencers.Create, coordinate, and approve tailor-made installations.Support the Musketeers and Key Account managers to implement tools and concepts.Collaborate with the National Red Bull Marketing Team to ensure cross-departmental collaboration.Translate national research results, initiatives, and insight generation into new actions, activities, programs, and strategies for On-Premise focus areas.Continuously observe market trends and actively search for new business opportunities in the market.Responsible for the national event and festival strategy.Joint responsibility, together with the Musketeers, for executing marketing activities and POS activations at Red Bull events, festivals, and 3rd party events.Maintain a constant exchange of information and best practice sharing (case studies) within the national and international team.Build a strong network with external agencies, key influencers, national decision makers, event organizers, and the local scene seeking new collaboration opportunities.Efficiently allocate the On-Premise marketing budget according to the national business plan.Responsible for allocation of POS tools and monitoring their correct placement.Track, record, and evaluate all results of marketing activities implemented.KNOWLEDGE, SKILLS AND EXPERIENCEIdeally, you will have 3+ years of marketing experience in a commercial environment in addition to:
A degree in Marketing / Business.Experience in On-Premise environment preferred.People leadership/management experience preferred.Self-motivated with the ability to work independently in a high energy, fast-paced, field-based environment.Highly developed planning, prioritization, and organizational ability.Strong analytical skills (analyze consumer, sales, and customer data).Excellent communication, active listening skills, and the ability to negotiate.Able to work flexible hours (nights and weekends).Working knowledge of IOS and MS Office.Employment for the successful applicant will be with Richmond Marketing, who operates as the Distribution Partner for Red Bull in Ireland.
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