We are excited to offer a fantastic opportunity for a Senior Brand Manager to join our client's vibrant Marketing team in Ireland, representing some of the most iconic Irish food brands.
This role offers the chance to work with well-established brands in a fast-paced industry, where products experience rapid life cycles and significant market visibility.
As the company embarks on an ambitious growth strategy to double its branded portfolio in the next three years, this is the perfect time to join the team.
In this role, you will play a key part in driving brand growth, identifying market opportunities, and ensuring the seamless execution of initiatives to meet high standards.
You'll collaborate closely with the Marketing Director on strategic projects, engage with the broader Business Team, and work alongside partner agencies.
The Senior Brand Manager will take full ownership of a portfolio of household-name brands, ensuring consistent brand positioning, effective strategy implementation, and a well-managed innovation pipeline.
Your responsibility will also include delivering on-year targets while maintaining a keen understanding of Brand P&L and how business decisions impact it.
You will assess the revenue and GM% mix within the portfolio, proposing actionable plans to optimize this mix.
Key Responsibilities: Lead the development and execution of a three-year innovation and renovation pipeline aligned with brand strategy and positioning.
Take full responsibility for the commercial success of brand innovations, understanding their impact on both brand growth and P&L.
Spearhead the annual Integrated Marketing Communications (IMC) process for the brand, aligning agency partners, creating best-in-class activation plans, and ensuring flawless execution.
Oversee the strategic use of the brand budget across all areas to drive maximum impact.
Develop and implement course-correction plans to ensure delivery against key KPIs.
To succeed in this role, you will need a strong grasp of Brand P&L, experience with TTL communications campaigns, and a proven track record in launching significant innovations or renovations.
The ideal candidate will hold a degree-level qualification and have a minimum of 3 years of FMCG experience, ideally in the food sector.
Legal authorization to work in Ireland is essential for this position.
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