Woodie's; the market leader DIY, Home and Garden Retailer in Ireland and official"Great Place to Work"are looking for an enthusiastic & drivenShopper Marketing Executiveto join our expanding Support Office Marketing team in Dublin 24.
This role is an opportunity to join a dynamic marketing team and contribute to the success of a much-loved Irish brand.
This is the perfect role for a confident self-starter who is interested in building a career in Marketing by working hard and gaining valuable on the job experience.
Accountability:
Supporting the Shopper Marketing Manager, this role is responsible for the adaptation of Woodie's marketing campaigns so that they are communicated consistently and effectively in-store, creating the perfect plan for every store.
The successful candidate will be passionate about shopper marketing and customer experience and have a natural ability to put themselves in the customers shoes to make sure all in-store communications are easy to understand, easy for the store teams to implement and appealing.
Key Responsibilities:Development and implementation of in-store communications and POS materials.Respond to business needs with in-store print comms as needed.Participate in customer journey mapping & output planning.Be the advocate for the customer in all elements of in-store comms planning and delivery.Working with the Brand team ensure the Woodie's brand is communicated consistently in-storeWith support of the Brand Team, develop and implement guidelines for supplier branding in-store.Support Shopper Marketing Manager with initiatives such as scoping in-store digital POS solutions and digital SEL options in store.Support Shopper Marketing manager in developing retail media opportunities.Deliver in-store fixture designs that deliver category objectives & are consistent with brand guidelines.Representing the stores when collaborating with Online and Insight teams to ensure all in-store comms are consistent across all platforms.Build strong collaborative relationships with commercial, operations and in-store teams.Store visits - visit stores nationwide on a regular basis to support the refit teams with rolling refits and to keep in touch with the needs of all stores.Participate in agency management – Print, Design & Experiential.Support with budget management, PO creation, supplier quotations and managing work to agreed budgets.Support Shopper Marketing manager with any in-store activations and events.Experience & Qualifications required:Minimum of 2-3 years' experience working for a large retailer or FMCG brand in a similar role.Strong knowledge of and experience in all in-store POS formats – offer signs, in-store branding, FSDU, Fixture & End Dressing and in-store navigationStrong experience with store refits and managing supplier branding in-storeKnowledge and experience branding and signposting stores both store external signage and signposting on approach to store to highlight store presence.Experience working with large format print, good appreciation for scale.Experience delivering in-store creative for a national brand.Experience briefing creative to agency with a focus on print materials.A bias for teamwork and actionAttention to detail and strong organisational skills are requiredThe ability to inspire and motivate agencies and internal stakeholdersStrong written and verbal skillsBrand management experience is an advantage
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