Brand Marketing Manager

As the Brand Marketing Manager, you will play a pivotal role in shaping and promoting the brand identity of the Byrne Hotel Group and its individual properties, including our unique bars, restaurants, and leisure facilities.
Reporting to Hotel Directors you will lead the development and execution of innovative marketing strategies that resonate with our target audience, ensuring our brand can grow within the hospitality industry.
Key Responsibilities: Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies that align with the overall brand vision and business objectives.
Campaign Management: Lead the creation, execution, and optimization of integrated marketing campaigns across digital, social, and traditional channels to promote our hotels, restaurants, and leisure facilities.
Brand Consistency: Ensure consistent messaging and branding across all marketing materials, ensuring alignment with the company's brand guidelines and values.
Market Analysis: Conduct thorough market research and analyse consumer insights to inform marketing strategies and identify growth opportunities.
Content Creation: Oversee the development of high-quality content that tells the story of our brand and engages our audience across all platforms.
Partnership Development: Collaborate with key partners, influencers, and media outlets to enhance brand visibility and drive customer engagement.
Team Leadership: Manage and mentor a marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Performance Measurement: Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, making data-driven decisions to optimize results.
Qualifications: Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
7+ years of experience in brand management or marketing, preferably within the hospitality or luxury sector.
Proven track record of developing and executing successful marketing campaigns that drive brand growth and customer engagement.
Strong understanding of digital marketing, social media, and content creation.
Excellent leadership, communication, and interpersonal skills.
Creative thinker with the ability to innovate and adapt in a fast-paced environment.
Proficiency in data analysis and the ability to translate insights into actionable strategies.